Account Manager, Beauty, Makeup & Skincare (TikTok Shop, Malaysia)
Responsibilities
About the team
The FMCG, Fast Moving Consumer Goods team drives growth across everyday essentials, from personal care to health and beauty. We partner with leading brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.
Responsibilities
- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Makeup & Skincare
- Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
- Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
- Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
- Manage mid and long-tail sellers throxugh scalable incubation programs, seller communications and performance management tools
- Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
- Track market trends, competitor landscape and consumer demand within the beauty industry to identify opportunities and risks
- Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
- Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets
Qualifications
Minimum Qualifications
- Bachelor's Degree or equivalent practical experience
- 3+ years experience in ecommerce, beauty, FMCG, retail, or related commercial fields
- Attention to detail, affinity with numbers, logical and problem solving skills
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- Good analytical skills and able to set up action plans based on data and experience
- Strong business presentation skills with hands-on daily usage of Excel and PowerPoint for reporting, analysis, and commercial proposals
- Strong understanding of beauty industry landscape, consumer trends, and competitive environment
Preferred Qualifications
- Direct experience in Beauty category
- Experience managing premium or prestige beauty brands is preferred
- Strong connections with brands, principals, distributors, and big sellers are preferred
- Able to communicate insights and recommendations confidently with internal and external stakeholders
- Proficient in Excel and PowerPoint
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.