Senior New Initiatives Manager

Join the future of news

We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The Washington Post is seeking a Senior Manager of New Initiatives to lead the development of innovative monetization strategies and products that shape the future of how journalism is accessed, valued, and distributed. As a key member of the innovation-focused New Initiatives team, you will report to the Associate Director and play a central role in designing, launching, and scaling complex, cross-functional initiatives that drive revenue growth and audience engagement.

You will oversee strategic initiatives like Flexible Access, a first-of-its-kind model redefining how audiences engage with and pay for news. This role goes beyond product optimization: it requires building entirely new frameworks for monetization, operational workflows, and customer experience in a dynamic and fast-changing environment. Your work will span strategy, financial modeling, platform development, and cross-team execution, operating at the intersection of editorial, engineering, marketing, and analytics.

You will also identify and drive new monetization opportunities across podcasts, video, and tiered access models, expanding how we package and promote content to meet evolving audience needs. In doing so, you will help build the future state of news products by balancing journalistic integrity with innovation, scale, and business sustainability.

We are looking for a strategic leader with deep curiosity, strong business instincts, and a passion for building what doesn't yet exist.

What Motivates You

• You have a commitment to our mission of becoming the world's leading news organization, driving transformative strategies that shape the future of digital subscriptions.
• You leverage data insights to inform and support innovative strategies that enhance our digital product portfolio.
• Cultivating a collaborative, inclusive, and innovative environment that fosters open communication, continuous learning, and mutual support.

• Lead and build: Own strategy development for new and existing revenue-generating initiatives like Flexible Access, translating early-stage ideas into business plans with defined outcomes, timelines, and resources.
• Innovate at scale: Define and operationalize new product frameworks, infrastructure, and workflows that support evolving access models, including in-house systems to manage and iterate on monetization complexity.
• Shape market direction: Identify and validate emerging revenue models, including tiered access, podcast monetization, and video packaging to expand how journalism is monetized and experienced.
• Cross-functional leadership: Drive execution across a matrixed organization, aligning product, engineering, design, editorial, and marketing teams on shared strategic goals.
• Financial strategy: Collaborate with Finance to build financial models, forecasts, and scenario plans that inform investment decisions and guide product roadmap prioritization.
• Customer-first mindset: Integrate customer research, behavioral data, and competitive insights into all planning and execution to ensure product-market fit and audience resonance.
• Drive iteration: Design and interpret A/B tests and cohort analyses to continuously refine monetization strategies and surface optimization opportunities post-launch.
• Champion journalism: Promote innovative ways to package and amplify The Post's journalism across new and existing partnership distribution channels, partnering with editorial and content creators to scale impact.
• Strategic storytelling: Distill complex, multi-variable initiatives into clear, compelling communications for senior executives and cross-functional partners.
• Foresight & adaptability: Track macro trends in media, commerce, and technology to proactively identify new monetization opportunities and prepare for future-state scenarios.

• 6+ years of experience in business strategy, consulting, or product growth, preferably within digital media, technology, or subscription-based businesses.
• Demonstrated success owning complex, end-to-end strategic initiatives that resulted in measurable business impact.
• Expertise in digital monetization models, including audience segmentation, content-tiering, and value-based pricing.
• Highly proficient in financial modeling, forecasting, and scenario planning.
• Experience working across diverse teams and functions, building alignment in complex environments.
• Strong analytical thinker with the ability to navigate ambiguity and convert ideas into actionable, scalable plans.
• Exceptional communication and storytelling skills, particularly when interfacing with executive leadership.
• Deep curiosity about trends shaping the future of media, technology, consumer behavior, and business models.
• Comfort with agile, iterative environments and able to pivot, test, and learn quickly while keeping focus on long-term vision.

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs