Senior Manager of Loyalty Marketing

TJX Companies

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you're working in our four global Home Offices, Distribution Centers or Retail Stores-TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family-a Fortune 100 company and the world's leading off-price retailer.

Job Description:

Senior Manager of Loyalty Marketing

The Opportunity: Contribute To The Growth Of Your Career.

The Senior Manager of Loyalty Marketing will lead marketing strategy and execution to drive the TJX Rewards business, growing brand loyalty and delivering profit. In this role you will deepen brand affinity across the family of TJX brands and drive profitable sales and engagement among loyal shoppers! The Senior Manager supervises a multi-dimensional marketing scope that spans TJX & bank-led campaigns.

The ideal candidate should demonstrate agile critical thinking, outstanding communication skills and a proven ability to partner with diverse stakeholder groups to drive business results. The Senior Manager will work cross-functionally with a wide variety of TJX partners, including Brand Marketing, Creative, Media, Consumer Insights and Analytics, Store Operations, Global Payments and Digital Experience. The Senior Manager will also be responsible for the day-to-day marketing relationship with the external TJX Rewards bank partner.

Reporting directly to the AVP of Loyalty Marketing, the Senior Manager will lead a team of three and cultivate a culture in which associates feel welcomed, valued and engaged.

Who We Are Looking For: You.

• Work across TJX divisions and our bank partner to steward the TJX Rewards loyalty program
• Lead a team to envision and implement data-driven marketing strategies, communications and campaigns that drive program acquisition, engagement and retention
• Translate business priorities, brand strategies, and insights into actionable strategic plans
• Oversees TJX and bank-led marketing campaigns, delivering flawless media and creative execution across channels including in-store, email, direct mail, paid media, events, and digital experience
• Work closely with TJX brand partners to provide loyal customers with exclusive opportunities to engage with the brands they love, fueling brand loyalty and encouraging cross-brand shopping
• Ensure cohesive creative development that upholds TJX Rewards brand tone, visual identity and positioning across platforms
• Socialize loyalty plans to advise and engage key partner audiences
• Measure program impact and manage costs

TJX Marketing is committed to cultivating well-rounded marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape - ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business!

Qualifications

• Bachelor's degree plus 10+ years of agency or client-side marketing experience
• 4+ years of people-leader experience with a deep dedication to developing talent
• Demonstrated experience envisioning marketing strategies and driving creative execution across a breadth of marketing channels
• Proven ability to assess complex data analytics and insights, synthesize opportunities and develop actionable strategic plans across different audiences
• Effective problem-solver and agile strategic problem solver with the capacity to manage a complex, multi-dimensional scope
• Broad understanding of the retail, loyalty, and cultural landscape with a passion for understanding consumer needs and behaviors
• Collaborative relationship builder with proven experience influencing cross-functional partners
• Strong oral and written communicator, adept at presenting sophisticated concepts in an easy to understand and actionable way
• Excellent project management skills and comfortable working in a collaborative, fast-paced environment
• High degree of proficiency with Microsoft Office products

This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote.

Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.

In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Address:
550 Cochituate Road

Location:
USA Home Office Framingham MA 550 Cochituate Rd

This position has a starting salary range of $117,000.00 to $152,100.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience. This position is eligible for an annual incentive as well as long-term incentives.

Client-provided location(s): Framingham, MA

Job ID: TJX-TJCOGLOBALREQ106925EXTERNALENGLOBAL

Employment Type: FULL_TIME

Posted: 2026-04-01T18:59:27