Social Media Specialist
Yesterday• New York, NY
Description
About the Role
The Social Media Specialist is instrumental in helping the Port Authority leverage social media to bring to life its focus on a 21st century customer-centric experience, through compelling, high-quality content creation and strategic storytelling on social media channels. This is an exciting opportunity to help enhance the reputation and the visibility of the agency's work across digital platforms, especially for our Aviation line of business, championing LaGuardia, Newark and JFK airports, which are going through an unprecedented, historic transformation into world-class gateways.
Social Media Specialist should be a seasoned social media marketer with strong experience as a content creator (writing, graphics, and video production), with working knowledge of social customer service and crisis communications; familiarity with social paid media planning and buying is a plus.
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Responsibilities
Lead Functions:
- Content Development and Execution: The Social Media Specialist will be a primary developer of content, either solo or with the PA Studio team, freelancers, or our ad agency.
- Monitoring Social Feeds: The Social Media Specialist, in partnership with customer engagement/service disciplines, will monitor audience activity and surface insights that inform content and communications.
Support Functions:
- Strategy: The Social Media Specialist will support the Supervisor in the development and execution of social media strategies, including the overarching social media playbook and campaigns.
- Industry Knowledge: The Social Media Specialist will stay plugged into emerging social trends and identify opportunities to activate cultural moments and viral trends, as well as stay up to date on new platform functionality, and share their findings with internal teams.
- Reporting: The Social Media Specialist will support the Analytics Manager in any reporting needs.
- Customer Engagement: The Social Media Specialist will be a resource for customer engagement colleagues and will provide guidance to service line partners, customer engagement, operations, and media relations on effective social media responses when needed.
- Paid Social Media Planning and Buying: The Social Media Specialist will support in the execution of paid social media campaigns by placing buys.
- Participating in site visits and events: the Social Media Specialist will be required to regularly attend airport visits and other events, to capture or produce content in real time.
- Administration: The Social Media Specialist will support the Social Media Supervisor with the administration of the team; this includes but is not limited to maintaining a content calendar and status sheet. The Social Media Specialist will work with the Social Media Supervisor to assess and prioritize project requests from service line departments and other stakeholders.
Minimum Qualifications
- Bachelor's degree in communications or related fields from an accredited college or university
- Minimum 5years of experience working in social media content development and digital marketing, at an ad agency or in-house.
- In lieu of a degree, 7-10 years of experience in social media content development and digital marketing, at an ad agency or in-house or equivalent.
- Demonstrated expertise in motion graphics and short-form video production, particularly using Adobe Creative Cloud (After Effects, Premiere Pro, Photoshop), with the ability to design static graphics and culturally relevant social content (including memes), and familiarity with tools such as CapCut, Canva, and similar platforms.
- Familiarity with AI-enabled content creation tools (e.g., ChatGPT or similar platforms)
- Experience with social publishing and listening platforms (e.g. Hootsuite)
Desired Qualifications
- Experience buying media on Meta Business Manager.
- Excellent writing skills for public-facing communications.
- Experience in aviation, transportation, infrastructure, or government sectors.
- Experience developing multimedia content optimized for multiple social media platforms.
- Knowledge of social media analytics, metrics, and performance measurement.
NOTE:
May be required to work outside normal business hours periodically to support content capture, priority communications, customer engagement and other urgent agency needs.
Selection Process
The application process varies by position but typically includes an initial phone interview for qualified candidates, followed by a more in-depth interview(s) and/or assessment(s). Selected candidates who are made a conditional job offer will be asked to undergo a background check.
Compensation, Benefits & On-Site Collaboration Requirements
The Port Authority of New York and New Jersey offers a competitive benefits package and a professional environment that supports development and recognizes achievement. Click here for more information about benefits, our culture, and career development opportunities.
The Port Authority of New York and New Jersey anticipates that the actual salary offered to a successful candidate will depend on aspects such as experience, knowledge, skills, abilities, and internal factors. The expected compensation range for this role is:
Minimum: $100,256 Midpoint: $130,318 Maximum: $160,394
In accordance with Port Authority policy, this position permits employees to work remotely a maximum of one day per week, subject to operational and business needs.
How to Apply:
Interested candidates should apply to this job by clicking on the "Apply Now" button and submitting a resume. The Port Authority of NY & NJ welcomes veteran and military spouse applications.
Only applicants under consideration will be contacted.
About The Port Authority:
Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency's network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than twenty three billion in annual wages and eighty billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere.
Equal Opportunity Employer
The Port Authority of New York & New Jersey/Port Authority Trans-Hudson (PATH) is an Equal Opportunity Employer.
It is the Port Authority's policy, in accordance with the Americans with Disabilities Act (ADA) and other applicable laws, to provide reasonable accommodations to qualified persons with disabilities who are employees or applicants for employment and who request the Port Authority do so, unless providing the requested accommodation would result in an undue hardship to the Port Authority.
Job applicants may request a reasonable accommodation (1) if they claim a disability is affecting the interview process, or (2) to ensure that if they are selected for a position, they can perform the essential job functions. To submit a request, please contact the recruiter or email the Human Resources Department's Disability Accommodation Coordinator at [email protected].
The Port Authority will treat any request for Reasonable Accommodation by a job applicant confidentially.
Client-provided location(s): New York, NY
Job ID: Port_Authority-17495133
Employment Type: OTHER
Posted: 2026-03-17T23:43:48
Perks and Benefits
Health and Wellness
- Fitness Subsidies
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA
- HSA
- Pet Insurance
Parental Benefits
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Holiday Events
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- Financial Counseling
- Pension
Professional Development
- Leadership Training Program
- Internship Program
- Tuition Reimbursement
- Promote From Within
- Shadowing Opportunities
- Access to Online Courses
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Diversity, Equity, and Inclusion Program