Senior Content Strategist (LA Times Studios)

The Senior Content Strategist plays a key role in supporting content strategy development, editing, implementation, and execution efforts across several content categories to drive brand awareness, engagement, site traffic, and conversions. This individual collaborates closely with cross-functional partners to implement multi-platform content initiatives, support content planning and research, and ensure consistency in brand voice, SEO strategy, and audience engagement.

For this specialized role, the Senior Content Strategist will also lead content development, optimization, and dissemination for scientific, medical, and academic publishing. This includes ensuring accuracy, editorial quality, compliance with medical publishing standards, and alignment with organizational goals for journal and research-based content.

Responsibilities:

Standard Senior Content Strategist Responsibilities:

• Assist in creating and editing high-quality, brand-aligned content across multiple channels and formats.
• Collaborate with content leadership, creators, designers, and cross-functional teams to gather content requirements and maintain brand alignment.
• Post content across platforms including social media and websites.
• Conduct qualitative and quantitative research to support content insights and strategy.
• Support content audits and partner with SEO specialists to improve keyword tagging, metadata, search optimization, structure, and categorization.
• Use Google Analytics and Power BI to review traffic and performance trends.
• Support leadership in developing and executing multi-platform promotion strategies.
• Stay informed on industry trends, platforms, emerging technologies, and content marketing best practices.
• Other duties as assigned.

• Lead strategy, development, optimization, and execution of content for medical journals, research summaries, newsletters, and digital publishing channels.
• Collaborate with the Content Director and cross-functional teams-including medical writers, peer-review coordinators, and designers-to produce scientifically rigorous and ethically compliant content.
• Oversee manuscript-to-publication workflows, including metadata tagging, DOI management, indexing preparation, and compliance with COPE, ICMJE, and PubMed/MEDLINE standards.
• Direct keyword strategy and SEO approaches specific to scholarly and medical content to enhance discoverability.
• Manage and align editorial calendars with journal schedules, scientific events, and publication priorities.
• Analyze content performance using medical/scientific analytics tools (Google Analytics, Chartbeat, Altmetric, etc.).
• Maintain content accuracy and timeliness within CMS platforms while ensuring compliance across journal communications.
• Conduct ongoing audits to maintain quality, consistency, and adherence to publishing standards.
• Stay informed on trends in open-access publishing, indexing requirements, digital dissemination, and scientific communications.
• Mentor content staff to ensure consistent editorial execution and adherence to scientific publishing standards.

• Bachelor's degree in Marketing, Communication, Journalism or Life Sciences and 8+ years of experience in content and digital marketing, digital communications, content strategy, editing, or related fields OR 10+ years of experience in marketing, digital communications, content strategy, editing,.
• Strong task management, organization, and follow-up skills with the ability to manage multiple deadlines.
• Excellent writing, editing, proofreading, and communication skills across different audiences.
• Strong understanding of content marketing and strategy implementation.
• Experience with qualitative and quantitative research and analysis.
• Superior organizational abilities and attention to detail in fast-paced environments.
• Ability to work both independently and collaboratively.
• Creative problem-solving skills and strong judgment.
• Strong project management abilities for complex, multi-stage publication workflows.
• High-energy, curious, and engaged presence with a collaborative mindset.

• 5-7 years of experience in medical research, medical publishing, scientific content strategy, or academic journal operations with leadership responsibilities.
• Experience working within or alongside peer-reviewed scientific or medical journals.
• Strong ability to translate complex scientific information for varied audiences.
• Deep knowledge of ethical publishing standards (COPE, ICMJE) and indexing protocols (PubMed/MEDLINE).
• Familiarity with metadata optimization, DOI assignment, ORCID integration, and open-access processes.
• Advanced understanding of SEO for medical and scholarly content.
• Experience with analytics tools used in scientific publishing (Chartbeat, Altmetric, etc.).

• Knowledge of PubMed/MEDLINE indexing submissions and metadata standards.
• Experience developing digital engagement strategies for research publications.
• Familiarity with peer-review systems, open-access models, and publication management tools.
• Proven success in improving content discoverability for academic audiences.