Sr Manager, Workflow Technologist

Role Purpose

The Sr Manager, Workflow Technologist is responsible for designing, implementing, and optimizing marketing workflows using MarTech platforms-primarily Adobe Workfront-to drive operational excellence, speed, and transparency across both anthemic (long-term, high-impact) and deaveraged (agile, market-specific) content streams. This role is a key enabler of tech-augmented ways of working, ensuring seamless intake, prioritization, approvals, and reporting, and supporting the transformation to an AI-powered, data-driven marketing organization. The Sr Manager will partner closely with marketing, creative, and commercial teams to orchestrate dynamic workflows that support both scale and local relevance.

Key Responsibilities

• Develop, configure, and maintain end-to-end marketing workflows in Adobe Workfront, supporting both anthemic and deaveraged content streams.
• Automate intake, prioritization, approvals, and reporting processes using Workfront and integrated MarTech/AI tools.
• Serve as the subject matter expert for workflow best practices, templates, and process governance.
• Ensure workflows are optimized for speed, transparency, and resource allocation, including packaging and POS approvals.
• Ensure decisions, key information, and milestones are documented within Workfront by the project team.
• Partner with marketing stakeholders to manage timelines, mitigate risks, and remove roadblocks.
• Identify trends and opportunities for process improvement and workflow automation; partner with business owners to drive adoption of new MarTech solutions.
• Champion change management, training, and onboarding for new workflow processes and tools.
• Drive adoption of tech-augmented ways of working, including AI agents and automation, to reduce manual work and enable real-time personalization at scale.
• Build and manage dashboards and reports to monitor workflow performance, data integrity, and operational KPIs.
• Ensure data governance, taxonomy, and naming conventions are maintained within Workfront and related systems.
• Collaborate with analytics and data teams to connect workflow data to business outcomes.
• Act as a liaison between marketing, creative, commercial, and IT teams to ensure workflow alignment and integration.
• Provide training and support to end users, driving adoption and continuous improvement.

• 5+ years of experience in marketing operations, workflow management, or campaign/program management, preferably in a large, matrixed organization.
• Proven expertise in MarTech platforms, especially Adobe Workfront; experience with workflow automation and AI/agentic tools is a plus.
• Experience driving technology adoption and process change in a marketing environment.
• Excellent communication, collaboration, and stakeholder management skills.
• Bachelor's degree required; advanced degree preferred.

• Experience with digital asset management (DAM) tools creative or media agency operations, or Agile/Scrum methodologies.
• Familiarity with AI-powered workflow automation and personalization at scale.
• Ability to work in ambiguous, fast-paced environments and create structure from complexity.
• Strategic and operational mindset; able to think through both big-picture challenges and ground-level execution.

• Opportunity to lead workflow transformation for a world-class marketing organization.
• Be at the forefront of MarTech and workflow innovation.
• Collaborate with a diverse, high-performing team.
• Work with iconic and innovative brands.