Sr. Director, PACS Asset Activation

The Senior Director I, PACS Asset Activation is a senior PACS (Public Affairs, Communications, Sustainability) leader responsible for ensuring Coca-Cola's most important enterprise assets are activated by PACS with cohesive, high-impact strategies that deliver maximum impact. These assets focus on major global platforms such as the FIFA World Cup and Olympic Games, as well as North America (Canada & USA) Marketing Assets and other initiatives with significant reputational, cultural, or financial value for the system.

This role serves as a strategic integrator and orchestrator - bringing together Communications, Public Affairs, Sustainability, Community, and system partners to develop and deliver PACS-wide plans that maximize impact, manage risk, and create clarity for stakeholders. The focus is on Marketing assets and key initiatives that require Cross-Functional and Cross-enterprise coordination within TCCC, Bottlers and external Partners, senior-level engagement, and disciplined execution.

Acting as a trusted advisor, connector, and program lead, this role ensures PACS shows up with clear strategies, aligned messaging, and follow-through - making the team streamlined and effective in how we activate our most valuable opportunities.

Key Responsibilities

Strategy Development & Execution

• Lead the development of PACS wide activation strategies for priority enterprise assets, ensuring cohesive planning across communications (including employee engagement and external comms), public affairs, sustainability, community, and system engagement.
• Set clear expectations for PACS involvement, roles, and deliverables - serving as a central point of coordination for internal and external stakeholders.
• Deliver PACS plans that are connected to broader NAOU and enterprise priorities and are executed as intended.
• Ensure activations are integrated into NAOU strategies, broader cross functional workstreams and global narratives, while maintaining strong connectivity to the broader TCCC system.

• Partner closely with Communications team to shape and deliver integrated communications strategies that maximize visibility, credibility, and impact across priority assets.
• In conjunction with the broader team, orchestrate and support earned, owned, internal and system communications activations to engage associates, working closely with agencies as required.
• Directly lead and execute communications work as additional capacity or senior hands-on support is required, including development of messaging, narratives, briefing materials, content, and activation plans for high visibility moments tied to enterprise assets.
• Provide hands on communications leadership during peak moments, working alongside Communications colleagues to ensure speed, quality, and consistency across external, internal, and system communications.
• Ensure strategies reinforce Coca-Cola's commitments to sustainability, wellbeing, community impact and legacy by partnering with Sustainability and Community & Social Impact teams to embed these priorities into planning and execution.
• Support the design and delivery of community, social impact and sustainability programs tied to enterprise assets, providing additional leadership and execution capacity to ensure programs are well planned, resourced, and delivered with credibility and care.
• Maintain accountability for delivering aligned, high-quality communications and engagement plans across audiences, formats, and channels.

• Serve as the PACS lead and primary point of coordination, ensuring clear alignment across teams, stakeholders, governance bodies and the broader Coca-Cola system.
• Drive strong two-way communication between leadership, PACS teams, internal functions/other OUs as required, bottling partners, and external stakeholders, anticipating issues and supporting informed decision-making.
• Act as the PACS PMO, establishing governance, managing timelines, budgets, risks, and resources, and ensuring disciplined execution and follow-through to ensure initiatives are delivered on time and on budget.
• Facilitate approvals and executive readiness, including messaging, materials, and coaching for leaders participating in public, media, or stakeholder engagements tied to enterprise assets.

• 10+ years of experience across communications, public affairs, sustainability, community impact, or enterprise program management; CPG or similarly complex environments preferred.
• Proven ability to lead and influence across senior stakeholders, aligning diverse teams around shared priorities and outcomes.
• Strong experience managing complex, multi-functional initiatives that require coordination, governance, and disciplined execution.
• Excellent communication skills, with the ability to clearly articulate priorities, plans, and trade-offs to a wide range of audiences.
• Demonstrated experience personally leading and executing high visibility communications work, including message development, narrative framing, and delivery across multiple channels during complex or high-pressure moments.
• Experience partnering with agencies and leading high-visibility, enterprise-level programs.
• Solid understanding of sustainability, community impact, and reputation considerations, and how they intersect with business objectives.
• Demonstrated project management experience planning and managing large-scale, multi-workstream programs with interdependent timelines, risks, and deliverables, ensuring alignment across work streams.
• Experience supporting or delivering community. social impact or sustainability initiatives tied to major platforms or events, with an understanding of reputational, stakeholder, and executional considerations.
• Demonstrated ability to navigate competing priorities, exercise sound judgment, and drive cohesive action in dynamic environments.
• Highly organized and detail-oriented, with the ability to synthesize inputs from multiple stakeholders into clear, actionable plans.
• Comfortable working autonomously and managing demanding, evolving workstreams with minimal oversight.
• Experience supporting issues management, enterprise planning, or initiatives with reputational or stakeholder complexity.
• Adaptable and comfortable operating in roles where scope evolves and priorities shift.

• Iconic & Innovative Brands: Work with one of the world's most recognized and beloved brand portfolios and on some of the world's largest and most exciting events.
• Expansive & Diverse Customers: Partner across a diverse range of outlets-from grocery and retail to restaurants, venues, and entertainment spaces-while shaping systemwide activation for enterprise priorities.