Sr Director I, Social

This role will report to the VP of IMX.

As the Sr. Director I of Social & Community for North America, you will craft and drive the overarching vision & implementation for social media across the North America Operating Unit (NAOU). In this role, you champion a community-first approach, ensuring that social media becomes a core marketing capability and a cultural engine for brand building, consumer engagement, and business growth. You are a transformational leader who elevates social from just a communication channel to an integral driver of our brands' success in the market. In this role you will be responsible for driving the capability in Marketing for NAOU, leading the team, with an emphasis on Audience and Platform Strategy, Content excellence, Strategic role of Creators, Analytics and Measurement.

What You'll Do for Us

Vision & Strategy Development: Define and articulate a bold, future-forward vision for NAOU social media rooted in community connection, cultural relevance, and platform excellence. Lead the transformation of social from a channel to a strategic capability that drives brand equity and genuine consumer love for our brands.

Community-Centric Leadership: Build and nurture vibrant brand communities by embedding human insights, cultural foresight, and audience-first planning into every aspect of social strategy. Ensure that all social content reflects authentic storytelling and fosters meaningful, two-way engagement with consumers.

Social Safety: Develop and operationalize best-in-class social safety processes, protocols, and communication routines. Proactively protect our brands by ensuring rapid response and issue escalation practices are in place, maintaining a 'best in industry' approach to brand safety and crisis management on social platforms.

Creator/Influencer Governance: Lead the strategic framework for Creators and Influencers for NAOU Marketing with a focus on strategic role and measurement.

Operational Excellence & Change Management: Lead the implementation of the social transformation model across NAOU, instilling consistency, agility, and excellence in execution. Drive change management efforts with internal teams and agency partners to embed new ways of working, streamline workflows, and increase the speed and quality of social content delivery.