Senior Manager, RGMX, Ecuador

The Coca-Cola Company is a global leader in beverages, enjoyed by millions around the world. In the Andina Region, we partner with leading bottlers to accelerate commercial excellence, strengthen competitiveness, and expand the total beverage category through consumer back strategy, disciplined execution, and portfolio value creation.

As the RGM Sr Manager for Ecuador, you will colead the end-to-end Revenue Growth Management agenda with the bottler, acting as a strategic arm to the Country GM.
You will design and execute consumer back RGM strategies-pricing, OBPPC, value to market, and promo effectiveness-tailored by channel, shopper segment, and region, aimed at recruiting consumers, capturing new consumption occasions, strengthening competitiveness, and expanding category value.

The role requires strong analytical skills, deep market insight capabilities, and a robust understanding of SKU level economics to maximize revenue, mix, and profitability. You will work closely with Finance, S&I, Marketing, Franchise and Commercial Capabilities teams to ensure the System executes RGM plans with discipline, consistency, and agility.

• Colead with the bottler a unified, insight back RGM strategy aligned with revenue pools, pricing, mix, promo ROI, and channel priorities.

• Ensure full alignment with KO, bottler, Franchise Leadership, and the Country GM.

• Design and optimize OBPPC across channels and categories to maximize consumer recruitment, incidence, transaction growth, and competitive position.

• Define pack roles, price ladders, assortment strategies, and innovation alignment.

• Integrate consumer, shopper, customer, and competitive insights to guide pricing, OBPPC, and promo strategies.

• Understand elasticity, channel economics, macro/microtrends, and occasion-based consumption patterns to define growth opportunities.

• Partner with Finance to analyze SKU level value chain economics: COGS, mix, promo leakages, price realization, margin pools.

• Run simulations and scenario planning to guide pricing and promo guardrails.

• Partner with Commercial Capabilities to evolve frontline and customer team capabilities (e.g., TTC, promotional guidelines, picture of success, sell in/out playbooks).

• Ensure RGM adoption across functions and customer facing teams.

• Deploy RGM tools (simulation, optimization, cockpit, ROI tracking) to analyze performance and drive agile course correction.

• Lead feedback loops to refine and improve RGM plans continuously.

• NSR growth and price/mix realization

• Gross Margin and OI expansion

• Market share gains by channel/region

• OBPPC penetration and architecture health

• Promo ROI and trade terms effectiveness

• Capability adoption across commercial teams

• Bachelor's degree in Business, Economics, Engineering, Finance; MBA preferred.

• 10+ years' experience in RGM or commercial strategy (pricing, segmentation, channel strategy, portfolio management).

• Strong analytical and influencing skills; experience leading in KO-Bottler environments.

• High proficiency in insights to action frameworks, financial modeling, and advanced analytics.

• Bilingual Spanish/English.

• Global Impact: Shape analytics strategies that influence decisions across the Coca-Cola system and drive sustainable growth.

• Collaborative Culture: Work with diverse teams across functions and geographies, leveraging best-in-class tools and resources.

• Continuous Learning: Access leadership development programs, LinkedIn Learning, and advanced analytics training to grow your expertise.

• Purpose-Driven Work: Contribute to strategies that create value for our consumers, customers, and communities worldwide.