Senior Manager, Media & Retail Media, LATAM
2 days ago• Mexico City, Mexico
Senior Manager, Media & Retail Media - LATAM
At The Coca-Cola Company, media excellence is a critical driver of growth and consumer connection. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior Manager, Media & Retail Media - LATAM to lead key components of regional media and retail media strategy execution, performance optimization, and market enablement. This role bridges strategy and execution, ensuring that media investments deliver strong brand and commercial outcomes across LATAM.
The ideal candidate is a strong media operator and strategist, comfortable managing complexity, influencing stakeholders, and driving performance through data and insight.
What You'll Do for Us
Media & Retail Media Strategy Execution
- Lead execution of regional media and retail media frameworks across assigned brands or markets.
- Support development of integrated media approaches across digital, commerce, and retail media.
- Drive consistency in DME/DMI application and media effectiveness standards.
Performance, Measurement & Optimization
- Monitor and optimize media performance across markets, using data and learning agendas.
- Translate performance insights into actionable optimization recommendations.
- Support the shift toward high-intent behavioral cohorts and improved audience precision.
Retail Media & Data Enablement
- Support scaling of retail media partnerships and activation models across LATAM.
- Apply first-party and retailer data to improve targeting, measurement, and ROI.
- Contribute to initiatives that strengthen the regional data spine for media activation.
Stakeholder Collaboration
- Partner with Brand, IMX, Commercial, Bottlers, Analytics, and agency teams.
- Act as a trusted media advisor to markets and brands.
- Support LATAM representation in global IMX working sessions.
Requirements & Qualifications
- Bachelor's degree required.
- 7-10+ years of experience in media planning, buying, strategy, or performance roles.
- Strong understanding of digital media, ecommerce, and retail media ecosystems.
- Experience working across markets and with agencies.
- Strong analytical, communication, and stakeholder management skills.
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Location(s):
Mexico
City/Cities:
Mexico
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
April 8, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Client-provided location(s): Mexico City, Mexico
Job ID: cocacola-151663987
Employment Type: OTHER
Posted: 2026-04-01T23:33:14
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)