Senior Manager, Media & Connections, Austria

Role Purpose

The Senior Manager, Media & Connections - Austria plays a key role in delivering effective, efficient, and insightdriven media activation across the full CocaCola portfolio in Austria. As part of a nonTop9 marketing team, this role focuses on localizing and implementing centrally developed media and IMX plans, ensuring that every campaign and investment is tailored to Austrian consumers, customers, and channel dynamics.

This position requires strong subjectmatter expertise in media planning & buying, fullfunnel connections, and performance analytics. The Senior Manager acts as Austria's media specialist - collaborating closely with brand teams, IMX colleagues, agencies, and the system partner (CCH Austria) to maximize the impact of limited local resources.

The role combines operational excellence with strategic input, supporting the Marketing Director in shaping Austria's media agenda while leading daytoday planning, implementation, optimization, and performance tracking.

What You'll Do for Us

1. Media Planning, Adaptation & Local Execution

• Translate centrally developed connections and IMX plans into Austriaspecific media plans that reflect local consumer, shopper, and channel realities.

• Lead detailed media planning across TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media, and Digital Video.

• Adapt media assets, formats, and timing to maximize relevance and effectiveness in the Austrian market.

• Manage daytoday communication and performance routines with media agencies.

• Review and guide implementational plans, ensuring strong KPIs (CPM, CPT, viewability, reach quality).

• Support negotiations for media placements, ensuring efficient, highvalue buying.

• Ensure Austria receives maximum value from agency partnerships, vendor agreements, and platform initiatives.

• Partner with:

• Brand Managers & Senior Brand Managers

• Customer & Commercial teams

• Shopper/Customer marketing

• IMX (social, digital, creative)

• RGM & Insights

• PACS and Crisis Response teams (for digital governance)

• Bottler (CCH Austria) marketing & execution teams

• Ensure all media plans support brand campaigns, customer activation, and commercial growth levers.

• Monitor media performance using MMM, brand lift, platform data, competitive reporting, and IMX dashboards.

• Lead postcampaign evaluations, identifying actionable insights and optimization opportunities.

• Build a strong understanding of Austria's media ROI and turn learnings into future planning input.

• Ensure compliance with Responsible Marketing policies, legal restrictions, and digital safety standards.

• Manage budget accuracy, investment tracking, PO creation, invoice validation, and media stewardship.

• Maintain full financial discipline from planning to reconciliation.

• Ensure one clear, integrated plan across Paid, Owned, Earned, and Shared media.

• Partner with Social & Influencer teams for amplification, realtime marketing, and content distribution.

• Ensure local media activation aligns with the creative narrative and IMX fullfunnel strategy.

• Localize central media guidance and connect Austria to global/OU playbooks and best practices.

• Collaborate with IMX Europe to ensure alignment with centrally defined priorities and measurement frameworks.

• Lift & shift learnings from other markets and bring global innovation to local execution.

• Operate with strong ownership, independence, and handson problemsolving.

• Influence crossfunctional partners without formal authority.

• Balance strategic thinking with operational execution excellence.

• Work collaboratively in a small, agile team environment typical of nonTop9 markets.

• Bachelor's degree in Marketing, Media, Communications, Business, or related discipline.

• 5-8 years experience in media planning, buying, digital advertising, or connections roles (agency or client side).

• Strong knowledge of the Austrian media landscape, including digital, programmatic, social, and retail media.

• Experience managing media budgets and optimizing investment performance.

• Strong analytical skills; ability to interpret media KPIs and develop optimization recommendations.

• Experience collaborating with agencies, bottlers, crossfunctional teams, and commercial partners.

• Strong project management, prioritization, and communication skills.

• Comfort working in a fastpaced, resourcelean environment.

• Fluent in German and English; additional languages a plus.

• Crossfunctional visibility: Work closely with brand, IMX, shopper, commercial, and bottler partners.

• Professional growth: Build deep expertise in media & connections in a multichannel environment.

• Autonomy & ownership: Lead the media agenda for Austria within a small, empowered team.

• Access to global capability: Learn from global and regional IMX experts and apply modern media practices locally.