Senior Manager, Marketing Finance, Investment Management

Coca-Cola is a global leader in the beverage industry. We are committed to investing in our people, our company, and the communities where we operate to help position the company for long-term, sustainable growth.

This role requires work within KO to effectively translate marketing strategy and DME (direct marketing expense) investment principles into viable business cases with solid financial projection, analysis and adequate governance.

What You'll Do for Us

• Align with Resource Allocation direction, balancing short-term and long-term System needs for HKTMM, and Develop Reporting on investment levels and ROI metrics based on campaign period.
• Lead DMI ABP process in collaboration with HKTMM Franchise, OU MKT and other OU Fin functions
• Provide Value chain analysis and financial support for HKTMM Innovations like new flavor, reformulation and etc
• Provide analysis of Marketing Opex to ensure Opex expense is well managed within BP
• Provide P&L analysis for Coke Store and business finance for Coke Store to ensure all process related control and compliance.

Qualifications & Requirements

• Agile way of learning and working with strong curiosity to business
• Demonstrated experience in driving transformation, innovation and/or change initiatives
• Experience of influencing and managing internal & external stakeholders include MKT, Commercial, Franchise, Strategy team and Bottler Fin team
• Minimum of 10 years of financial analysis experience in business finance area in FMCG industry
• Proven strong teamwork and collaboration skill
• Proficiency in GAAP, solid financial analytical skills and business acumen

Location(s):
China

City/Cities:
Shanghai

Travel Required:
00% - 25%

Relocation Provided:
Yes

Job Posting End Date:
May 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Client-provided location(s): Shanghai, China

Job ID: cocacola-152111647

Employment Type: OTHER

Posted: 2026-05-14T23:32:19