Senior Manager, Integrated Marketing Experience (IMX) - Design (Thailand)

Senior Manager, Integrated Marketing Experience (IMX) - Design (Thailand)

Reports to: Senior Director, Integrated Marketing Experience (IMX) - Thailand

Location: Bangkok, Thailand

Focus, Scope, & Impact:

As an individual contributor, you will be operationalizing the IMX Design & Creative Excellence model in-market by translating OU standards and systems into high-quality, performance-ready brand experiences across physical digital, and retail commerce touchpoints. This role is the execution engine for design under IMX-ensuring visual identity, packaging, VIS, and creative assets are delivered with speed, consistency, quality, and measurable business impact.

Deliver distinctive, consistent, and performance-led brand experiences by executing and scaling OU design systems, governance, and ways of working in-market.

• Deploy and localize the OU Design & Creative Excellence operating model, ensuring adherence to standards, workflows, and governance across visual identity, packaging, VIS, digital assets, and artwork production, in compliance with brand safety, legal, and regulatory requirements.

• Lead execution of design excellence standards across packaging, VIS, and in-market brand assets, ensuring brand integrity and craft across all touchpoints.

• Develop and adapt visual identity systems and packaging solutions for local brands, ensuring relevance, modularity, and scalability across SKUs and channels.

• Apply design systems across end-to-end consumer and shopper journeys, connecting brand experience across online and offline environments.

• Execute the creative & design model locally-from brief to production, adaptation, activation, real-time optimization, and learning-aligned to OU frameworks.

• Leverage data, digital tools, and AI-enabled workflows to improve speed-to-market, accuracy, and creative effectiveness.

• Manage budgets, agency rosters, pricing benchmarks, and utilization, ensuring cost discipline and value realization.

• Lead and manage design and production agencies, ensuring quality, compliance, speed, and value delivery.

• Partner with IMX, Creative, Media, Studio X, and Commercial teams to ensure design is performance-ready and activation-led.

• Ensure disciplined end-to-end P2P process management across investments, enabling timely execution, financial accuracy, compliance, and transparency.

• Prepare design performance dashboards and learning insights for market and OU reviews.

• Drive capability uplift across internal teams and agencies by embedding OU principles, tools, and best practices, ensuring consistent adoption and continuous improvement in design and creative execution.

• 8+ years' experience across design, brand systems, packaging, VIS, digital assets, and artwork production, in agency and/or in-house environments.

• Strong expertise in visual identity systems, packaging design, retail VIS, and asset adaptation across multiple SKUs and channels.

• Proven experience executing enterprise design standards and operating models within matrix organizations.

• Track record of managing budgets, pricing benchmarks, utilization, and agency rosters with strong cost and value discipline.

• Hands-on experience working with design and production agencies, managing quality, timelines, and compliance.

• Demonstrated ability to use data, digital tools, and AI-enabled workflows to improve speed, accuracy, and creative effectiveness.

• Experience collaborating across different teams to deliver performance-ready assets.

• Strong operational mindset with ability to manage complex workflows and multiple stakeholders.

• Passion for design craft, brand building, and continuous improvement.

• Ability to translate strategy, standards, and performance needs into clear, executable design direction and briefs.

• Strong relationship builder with internal teams, agencies, and production partners to drive alignment and delivery.

• Ability to connect design outcomes to brand and business performance using clear, data-led narratives.

• Ability to align stakeholders on quality, timelines, budgets, and trade-offs.

• Comfortable operating in fast-moving, ambiguous environments.

• Ability to influence through clarity, collaboration, and craft excellence, creating belief and accountability behind IMX ways of working.