Senior Manager, Foodservice & On-Premise Broker Sales

Location(s):
Canada

City/Cities:
Toronto

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
March 19, 2026

Shift:

This posting is for a new role.

Our vision is loved brands, done sustainably, for a better shared future. As a Senior Manager, Foodservice & On-Premise (FSOP) Broker Sales, you'll work to drive customer value creation through best-in-class market execution through our Broker Sales Agency. We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands in the North America Operating Unit (NAOU). This role is on the Juice & Dairy business unit, accountable for exciting brands such as Simply, Minute Maid, Fruitopia, Fuze Iced Tea and Fairlife Ultra Filtered milk.

What You'll Do for Us:

• Own delivery of the Annual Business Plan (Net Revenue, Gross Profit, Volume, Market Share, Trade, and Operating Expenses) for Foodservice customers, ensuring strong execution through the broker network and stewardship of the end-to-end value chain across a complex, multi-stakeholder organization.
• Lead and manage broker partners responsible for customer relationships, providing strategic direction, performance management, and operational oversight to ensure consistent execution of sales and growth strategies.
• Establish clear performance expectations, Key Performance Indicators, and execution routines for broker teams, ensuring accountability and continuous improvement.
• Partner cross-functionally with internal Sales, Supply Chain, Innovation, Marketing, Finance, and other NAOU teams to align priorities, resolve operational challenges, and ensure successful execution of customer strategies.
• Monitor market, competitive, and performance data, translating insights into strategic recommendations and actionable plans for brokers to drive distribution, mix improvement, and market share growth.
• Optimize portfolio mix, pricing strategy, and rate management to deliver Net Revenue and Gross Profit targets while developing incremental growth initiatives with positive Return on Investment.
• Manage and allocate trade investment and promotional funding through broker partners, ensuring disciplined execution aligned with brand pricing strategies and financial objectives.
• Identify and execute collaborative promotional and merchandising initiatives across our beverage portfolio, leveraging broker relationships to maximize category performance and customer profitability.
• Lead weekly, monthly, and annual customer and regional business planning with broker teams, incorporating the Voice of the Customer and operational insights into NAOU and Brand planning processes.
• Ensure strong communication flow and alignment between internal stakeholders and broker teams, enabling efficient execution across a networked Foodservice environment.

• Bachelor's degree or equivalent work experience is required.
• Must possess at least 5 years of national sales experience within the beverage or CPG (Consumer Packaged Goods) industries, preferably within a Foodservice environment
• The ability to lead, prioritize, collaborate, and execute complex projects.
• Relationship management (suppliers, contractors, bottlers) knowledge of third-party supplier/contractor culture/core competencies is required.
• Knowledge of supplier capabilities and performance to enhance and manage relationships is required.
• Supply Chain operations and transportation expertise is strongly preferred, along with an understanding of warehouse route to market transportation planning and management
• Must possess the ability to seek alternatives and recommend best solutions that gain all parties support and lead to win-win results.
• Broad expertise in Turning Insights (Consumer, Shopper, Customer) Into Strategy, Category Management, Value to Market, Project Management, and Supply Chain.

• Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
• Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.