Senior Manager, Design to Print, Mexico
At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are accelerating our momentum as one of the fastest-growing consumer goods companies in Latin America. People are at the heart of everything we do-from collaborating with our diverse network of locally connected bottling partners to returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, experiment, and adapt-so we can grow together and make a great business even better.
We are seeking a Senior Manager, Product & Retail XP (Design to Print), LATAM - Market Oriented to lead market-level design-to-print execution, ensuring packaging, labels, and retail materials are delivered accurately, compliantly, and on time across assigned markets.
This role plays a critical role in translating OU standards and brand intent into market-ready execution, working closely with bottlers, local agencies, legal/regulatory teams, and printing partners to enable flawless in-market delivery.
What You'll Do for Us
- Lead market execution of the DesigntoPrint process, ensuring packaging, labels, and printed materials meet brand, legal, and operational requirements.
- Partner closely with bottlers and local market teams to plan, coordinate, and deliver packaging and labeling changes, launches, and adaptations.
- Ensure local regulatory and legal compliance (labeling, claims, language, mandatory information) by working with Legal, Regulatory, and Government Affairs teams.
- Translate OU and regional standards into clear market guidelines and execution plans.
- Manage relationships with local agencies, artwork studios, and printing houses, ensuring quality, efficiency, and adherence to timelines.
- Oversee execution across multiple SKUs, variants, and formats, managing priorities, risks, and dependencies.
- Support innovation, renovation, and regulatory-driven changes by enabling speed-to-market without compromising compliance or quality.
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- Identify opportunities to improve market-level processes, tools, and ways of working across DesigntoPrint execution.
- Act as a market subject matter expert for packaging, labels, and print execution, coaching junior team members and partners as needed.
- Owns tactical and operational plans (1-3 year horizon) for market-level DesigntoPrint execution.
- May manage a small team or lead workstreams with indirect resources.
- Operates with autonomy in complex, regulated environments, escalating risks when needed.
- Acts as a key interface between OU teams and local markets.
- Solves complex execution challenges by adapting OU solutions to local market realities.
- Drives continuous improvement in cycle time, accuracy, and execution quality.
- Manages complexity arising from regulatory variation, SKU proliferation, and partner ecosystems.
- Communicates frequently with Market Marketing, Bottlers, Supply Chain, Legal, and Procurement teams.
- Engages regularly with external agencies, printers, and vendors.
- Influences operational decisions within markets through expertise and collaboration.
Requirements & Qualifications
- Bachelor's degree required; Master's degree or equivalent experience preferred.
- 7-10 years of experience in packaging operations, labeling, artwork management, or designtoprint roles within FMCG / CPG environments.
- Strong experience working with local regulations and market legal requirements.
- Proven experience collaborating with bottlers, agencies, and printing partners.
- Strong project management and execution skills.
- Fluent English required; Spanish or Portuguese required.
What We'll Do for You
- Market Impact: Play a key role in how brands are executed compliantly and flawlessly in-market.
- Iconic Brands: Work on world-class brands across diverse LATAM markets.
- Leadership Development: Build readiness for Director-level operational leadership.
- Purpose-Driven Work: Help ensure products reach consumers responsibly and accurately.
Skills
Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Waterfall Model; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)