Senior Manager, Creative Coca-Cola Trademark
The Senior Manager, Creative - CCTM is responsible for driving creative strategy & excellence across all consumer touchpoints for key initiatives on the Coca-Cola brand in North America. This position combines strategic leadership with creative direction, overseeing the development of compelling brand narratives, innovative communication solutions, immersive brand experiences, and effective retail execution. The role requires managing agency partners and collaborating with internal cross-functional teams to deliver multi-platform creative solutions that elevate brand storytelling and consumer engagement. This position plays a critical role in shaping the creative strategy that defines how Coca-Cola brands connect with consumers across all touchpoints, from packaging to digital experiences and retail environments.
What You'll Do for Us
Lead creative vision and excellence across all Coca-Cola brand touchpoints, ensuring consistency, and innovation in brand expression.
Develop and execute comprehensive creative strategies that drive brand narrative and storytelling across consumer touchpoints including video, audio, OOH, digital, brand experiences, and retail environments.
Manage agency relationships and creative partnerships, providing strategic & creative direction, ensuring high-quality creative outputs that align with brand objectives.
Collaborate with cross-functional teams including brand management, product development, e2e media, human insights, design, EPICs, and commercial teams to integrate creative solutions across the business.
Drive digital-first (and AI-enabled) creative experiences and content development that engage consumers and enhance brand connection in the evolving media landscape.
Oversee creative project management and execution, ensuring timely delivery of multi-platform creative campaigns while maintaining brand standards and creative excellence.
Influence stakeholders at all levels to champion innovative creative approaches and gain alignment on creative strategy and execution.
Lead the evolution of brand systems and creative frameworks that support scalable, consistent brand experiences across markets and channels.
Qualifications & Requirements
8+ years of experience in creative leadership, strategy, or creative direction roles within brand-focused organizations, agencies, or consumer goods companies
Bachelor's degree in creative disciplines, marketing, communications, or related fields
Proven track record of developing and executing impactful cohesive creative strategies that spread across multiple platforms and consumer touchpoints
Demonstrated expertise in leading content with strong portfolio showcasing a high level of creative excellence
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Strong agency management experience with ability to brief, direct, and evaluate creative partners effectively
Advanced understanding of digital-first creative approaches and content development for modern consumer engagement
Excellent cross-functional collaboration skills with ability to influence and align diverse stakeholders
Strategic thinker with ability to translate brand objectives into compelling creative solutions and narratives
Project management capabilities with experience managing multiple complex creative initiatives simultaneously
Understanding of brand storytelling, design, retail execution, and experiential brand activations
* Exceptional communication and presentation skills with ability to articulate creative vision to senior leadership and cross-functional partners
What We Can Do For You
Join The Coca-Cola Company and be part of a global iconic brand portfolio that touches billions of consumers worldwide. You'll have the opportunity to shape creative excellence for some of the world's most recognized brands while working with best-in-class creative talent, agency partners, and cross-functional teams.
We offer a collaborative environment that values innovation, creativity, and strategic thinking, providing the platform to make meaningful impact on brand experiences that resonate globally. Our commitment to professional development means you'll have access to resources, mentorship, and opportunities to grow your creative leadership capabilities.
As part of our team, you'll contribute to defining the future of brand storytelling and consumer engagement while enjoying competitive compensation, comprehensive benefits, and the chance to work on creative challenges that matter to millions of consumers around the world.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Relationship Building, Storyboards, Strategic Thinking, UI UX (Inactive), User Experience (UX) Design, Visual Design, Visual Graphics (Inactive), Waterfall Model
Pay Range:
United States of America: $139,600 - $157,900
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 27, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: $0 - $0
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)