Senior Manager, Ades, AR&UR

At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Sr. Manager, Frontline Marketing Category to help shape and drive category growth across frontline markets. This role bridges strategy and execution, owning key elements of the category agenda while influencing crossfunctional teams to deliver strong commercial and brand outcomes.

The ideal candidate combines strategic thinking, strong marketing fundamentals, and influence skills, with the ability to translate insights into scalable actions across markets.

What You'll Do for Us

• Own and drive elements of the category and portfolio agenda across frontline markets, aligned to regional and global priorities.

• Partner with Brand, C&CL, Commercial, RGM, Media, and Franchise teams to develop and execute integrated marketing strategies.

• Influence investment choices, priorities, and calendars across brands, IMX campaigns, and innovation initiatives.

• Lead synthesis of consumer, shopper, and category insights to support category storytelling and leadership decision making.

• Support bottler alignment by clearly communicating category priorities, objectives, and performance expectations.

• Guide localization and realtime amplification of IMX campaigns within assigned territories.

• Monitor and assess category performance, identifying risks, opportunities, and optimization actions.

• Lead crossfunctional projects and mentor junior team members.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

• 8-10+ years of experience in brand, category, or integrated marketing roles within FMCG / CPG.

• Experience influencing category or brand strategy across multiple markets or geographies.

• Strong understanding of integrated marketing, demand generation, and brand growth levers.

• Solid commercial and financial acumen, with experience influencing investment decisions.

• Proven ability to influence crossfunctional stakeholders without direct authority.

What We'll Do for You

• Expanded Scope: Own meaningful pieces of the category agenda across markets.

• Leadership Development: Build strategic and enterprise leadership capabilities.

• Iconic Brands: Help shape category growth across some of the world's most loved brands.

• Career Acceleration: Prepare for Directorlevel leadership in a global organization.

Skills

Social Media; Sustainability; Marketing Implementation; Advertising; Design; Design Thinking; Analytical Thinking; Marketing; Influencer Marketing; Audience Engagement; Storytelling; Data Strategies; Creative Strategies; AI Concepts; Revenue Growth Management; Teamwork; Negotiation; Portfolio Strategies; Brand Strategy; User Experience (UX) Design; Experimentation; Marketing Activities; Data Insights; Market Segmentation; Market Research; Ideas Generator; Customer Relationships; Agile; System Economics; Omnichannel Interactions

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Client-provided location(s): Buenos Aires, Argentina

Job ID: cocacola-151191149

Employment Type: OTHER

Posted: 2026-02-25T23:33:57