Senior Director - Marketing and C&C Data, Tech and Capabilities

Role Overview

We are looking for a change agent - someone who is fluent in data and martech + core brand building - and can architect and operationalise a future-ready data and tech ecosystem to drive our marketing efficiency and effectiveness. The role integrates marketing operations, data & technology enablement, capability building and experimentation, to drive consistent, high-impact marketing execution and strengthen capability.

This leader partners with OU and Global Marketing Leadership, External Agencies and Partners to bring on board new thinking, tools, capabilities and processes, to deliver top-quartile marketing performance.

Key Responsibilities

Data, Technology & Digital Enablement

• Architect the right ecosystem of partners and technology solutions to drive AI and martech-enabled marketing - both what we do and how we do it (outcomes & process)
• Drive the adoption of marketing technology, workflow, collaboration, and experimentation platforms to raise our game
• Enable data-driven consumer engagement, prioritisation, performance tracking, and learning loops across marketing.
• Own the strategy around first-party data and work with the network to bring it to life through brand marketing programs
• Expand Digital & Technology capabilities with tangible outcomes

• Own the Digital Capability Agenda for marketing to ensure our marketers are in the top quartile on digital and AI fluency
• Identify future capability gaps and work with partners and the network to find the best-in-class learning and experiential solutions to bridge them.
• Build a culture of continuous learning, experimentation, and knowledge sharing.

• Lead the AI and martech experimentation agenda, scaling successful pilots and minimising duplication.
• Drive breakthrough initiatives, including startup and ecosystem partnerships.

• Be the primary change agent driving AI and martech within our marketing team
• Lead and develop a multi-disciplinary team with a strong coaching and capability-building focus.
• Influence across OU Marketing Leadership, Global Marketing Networks, HR/L&D, PAC, Bottlers, and Agencies.
• Represent the OU within global marketing communities

• 15-18+ years of progressive leadership experience across Marketing, Marketing Operations and Digital Enablement
• Strong command of martech & AI.
• Strong foundation in Brand Management and Integrated Marketing Campaigns.
• Proven success leading complex, cross-functional and cross-geographical initiatives.
• Deep understanding of Agile ways of working, resource governance, and marketing technology ecosystems.
• MBA preferred.