Senior Director, Intergrated Marketing Experience (IMX) - Thailand

JOB DESCRIPTION

Senior Director, Integrated Marketing Experience (IMX) - Thailand

Reports to: Senior Director Marketing - Thailand

Location: Bangkok, Thailand

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

Lead a team of designing and delivering massive intimacy with superb creativity = memorable & personalized experiences with maximum brand and commercial impact. Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners - making every moment of truth addressable and special for specific consumers and shoppers.

• IMX Thailand will create the capabilities (internal and with our partners) and lead Thailand programs that will deliver consumer intimacy through world-class ideas that connects creativity, media, data, culture, and commerce.

• Lead media capabilities including retail media, JBPs, 1PD capture, and ROI. Connect Data + Media + Culture + Commerce + Partners to transform every interaction point in a conversion opportunity.

• Orchestrate social ecosystems, influencers, data, e-commerce to win in the social space

• Drive Studio X effectiveness and operating excellence.

• Lead creative effectiveness, including principles, guidelines, governance and tech approach to core assets (content & shopper).

• Lead design excellence in Thailand projects, including packaging and VIS.

• Enable and activate the IMX network (with global, OU peers and market talents)

• Lead assets management and activation in the market

• Lead Studio X effectively

• What Success Looks Like: Step change creative excellence andROI; Upskill the company and Studio X in Thailand on driving intimacy at scale; Leverage data & technology to elevate media, shopper and content excellence and boundaries.

Experience & Critical Requirements

• Significant marketing and leadership experience (10 years+), with great focus on media, creativity, design, data/tech.

• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

• Led scaled, complex, cross-functional and cross-geographical teams and projects

• Led projects and capabilities that leverage Digital/ Data/ AI as edges

• Led and developed teams directly and external partners (agencies)

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

• Strong analytical and problem-solving skills; influential skills with senior executives

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

• Ability to navigate complex challenges & linkages and articulate into plans to drive results

• Ability to inspire through the power of our marketing and brands

About Coca-Cola ASEAN & South Pacific

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We're constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Client-provided location(s): Bangkok, Thailand

Job ID: cocacola-151027941

Employment Type: OTHER

Posted: 2026-02-16T18:34:36