Senior Director, Integrated Marketing Experience (IMX), Eurasia & Middle East Operating Unit

EME (Eurasia Middle Easy) Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated Operating Unit (OU)-Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

• IMX OU (ıntegrated marketing experience operating unit) will create the capabilities (internal and with our partners) and lead OU-wide programs that will deliver consumer intimacy at scale, through world-class ideas that connects creativity, media, data, culture, and commerce.
• Lead media capabilities including retail media, JBPs (joint business plan), and ROI. Connect Data + Media + Culture + Commerce + Partners to transform every interaction point in a conversion opportunity.
• Orchestrate social ecosystems, influencers, data, e-commerce to win in the social space
• Drive Studio X effectiveness and operating excellence.
• Lead creative effectiveness, including principles, guidelines, governance and tech approach & pipeline while also developing Ou-wide (charters) core assets (content & shopper).
• Lead design excellence and OU-wide projects, including packaging and VIS.
• Enable and activate the IMX network (with global, Operating Unit peers and market talents)
• Lead a team of 6 talents
• What Success Looks Like: Step change creative effectiveness and ROI; Upskill the company and Studio X within core markets on driving intimacy at scale; Leverage data & technology to elevate media, shopper and content excellence and boundaries.

• Significant marketing and leadership experience (15 years+), with great focus on media, creativity, design, data/tech.
• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects and capabilities that leverage Digital/ Data/ AI as edges
• Led and developed teams directly and external partners (agencies)
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results
• Ability to inspire through the power of our marketing and brands