Senior Director, FP&A NA OU Marketing Finance Lead
The Senior Director, DME-Brand Investment FP&A Lead - Service Delivery is the performance management leader for the North America Operating Unit (NAOU) FP&A (Financial Planning, & Analysis) Service Delivery team in relation to Marketing and Brand investments and is responsible for integrating marketing and brand results, forward-looking insights, and delivering business performance narratives. This role serves as the primary contact to the NAOU Brand-Investment Finance team.
As a member of the NAOU FP&A Service Delivery organization (~40 associates), this leader owns the end-to-end FP&A agenda for the DME + Brand Investment, including planning, forecasting, performance management.
Reporting directly to the Vice President, NAOU FP&A - Service Delivery Lead, the Senior Director oversees a team of approximately three associates and maintains accountability for financial accuracy, insight quality, governance, and compliance for DME spend and how business results flow into Global Brand Category reporting . This role also optimizes delivery through strong partnership with key stakeholders such as our Managed Service Provider (MSP) and the Reporting COE teams.
Key Responsibilities
Strategic Financial Leadership
- Owns the FP&A agenda, integrating/consolidated results, outlooks, risks, and opportunities across DME spend as well as Global Brand Category Reporting.
- Lead the Annual Business Plan, Month-End Close, Rolling Estimates, and Risks & Opportunities processes, ensuring consistency, rigor, and executive-ready narratives (DME investment + Global Brand Category).
- Consolidate and translate complex financial and operational performance into clear, actionable insights for the Brand Investment Finance team, highlighting key drivers, tradeoffs, and decision points.
- Serve as a trusted strategic advisor to the NAOU Brand Investment Finance team and other senior Finance and Business leaders, proactively shaping decisions with fact-based insights.
- Partner directly with the NAOU Brand Investment Finance team to pilot initiatives that advance financial performance and operational excellence for DME and Global Brand Category teams.
Operational & Performance Management
- Drive financial accuracy, transparency, and consistency across all DME and Global Brand Category FP&A deliverables, ensuring a single, trusted enterprise view of performance.
- Establish and enforce disciplined forecasting, reporting, and review routines aligned to corporate and global FP&A standards.
- Own performance management governance, ensuring strong controls, documentation, compliance, and accountability across all FP&A activities for DME and Global Brand Category.
- Act as the senior point of escalation for performance management issues, data discrepancies, or insight alignment challenges.
Transformation & Productivity Leadership
- Lead DME FP&A's contribution to productivity and transformation initiatives.
- Identify opportunities to standardize, simplify, and automate DME FP&A processes, reallocating capacity from low-value activities to strategic analysis.
- Optimize the DME FP&A operating model with the MSP, including role clarity, service levels, and continuous improvement expectations.
- Sponsor change initiatives that strengthen NAOU's enterprise DME FP&A capabilities and future-ready skill sets (including adopting global initiatives/standards).
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People Leadership & Talent Development
- Lead, inspire, and develop a high-performing leadership team.
- Establish clear expectations, performance standards, and accountability across the DME organization.
- Build strong succession pipelines and invest in future FP&A DME and Brand-Investment leadership capabilities, including storytelling, analytics, and enterprise thinking.
- Foster a culture of partnership, curiosity, continuous improvement, feedback/recognition and results orientation.
External & Internal Stakeholder Engagement
- Serve as the primary FP&A interface to the NAOU Brand-Investment team for DME/Global Category performance, outlooks, and emerging risks or opportunities.
- Influence stakeholders through concise, compelling, and enterprise-oriented executive communications.
- Align Finance, Operations, and Corporate stakeholders around a common view of performance and priorities.
- Represent NAOU FP&A Service Delivery in enterprise, cross-OU, and global forums that involve DME and Global Category needs.
Qualifications & Requirements
- Bachelor's degree in Finance, Accounting, Economics, Business Administration, Analytics, or a related discipline required; MBA, CPA, CMA, or equivalent advanced credential preferred.
- 10-15+ years of progressive finance experience, including senior leadership roles within FP&A, performance management, or operations finance.
- Proven experience leading FP&A organizations, including oversight of business-aligned FP&A leaders and COE or shared service models.
- Demonstrated success operating as a leader, consolidating insights, and influencing decisions.
- Strong strategic mindset with the ability to synthesize complex data into clear narratives/story telling for senior leaders.
- Experience driving FP&A transformation, reporting modernization, and productivity initiatives at scale.
- Track record of partnering effectively with MSPs, shared services, and analytics teams.
- Exceptional leadership, influence, and change management capabilities in complex, matrixed environments.
Success Profile
To succeed in this role, you will:
- Act as the enterprise integrator of NAOU DME financial performance, connecting strategy, execution, and outcomes.
- Bring clarity and focus to ambiguity, enabling confident decision-making at the executive level.
- Balance rigor and speed while maintaining trust in the numbers and the story behind them.
- Develop leaders and build a future-ready FP&A organization.
- Be a visible catalyst for transformation and modern FP&A excellence.
Skills:
Value Chain; Financial Modeling; Economics; Budgeting; Generally Accepted Accounting Principles (GAAP); Group Problem Solving; Microsoft Office; Forecasting Process (Inactive); Communication; Decision Making; Internal Auditing; Teamwork; Financial Analysis; Preparation of Financial Reports
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$180,000 - $203,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
Long-term Incentive reference value is a market-based competitive value for your role
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)