Senior Director, Finance - Frontline

Role Purpose

The Senior Director will serve as the finance and strategic partner of the VP, System Marketing Stewardship & Execution. This role provides high-impact financial leadership across the market execution agenda with bottlers, customers, and the Operating Unit-ensuring the marketing agenda is executed with discipline, aligned investment, and system-wide value creation.

The role strengthens decision-making by embedding financial rigor into system alignment, marketing program execution, and the identification of scalable growth opportunities across markets.

Key Responsibilities

• Lead financial evaluation of market opportunities and gaps relative to system plans, quantifying value creation potential and informing corrective action. Including the C&U investments portfolio.
• Drive financial alignment across Frontline marketing programs, working closely with Retail Sales, Franchise, and Customer organizations.
• Serve as the senior finance voice, ensuring systemwide clarity on investment market priorities and expected business outcomes.
• Co-lead financial input into Operating Unit and market-level portfolio strategy, brand planning, execution calendars, and innovation pathways.
• Evaluate financial feasibility and expected returns for Frontline investments, including C&U.
• Assess and optimize Frontline DME productivity, ensuring marketing dollars deliver measurable system value.
• Ensure that bottler and customer execution of marketing programs is financially sound, risk-mitigated, and value-accretive.
• Shape and scale segmented execution models by embedding financial logic into differentiated approaches across markets and customer groups.

• Elevate complex system economics, execution data, market performance, and marketing effectiveness into actionable financial insights for senior leadership, bottlers, and customers.
• Lead governance of financial processes related to Frontline marketing investments, ensuring consistency and reliability across bottler data.
• Engage and influence OU LT, Retail Sales, and Franchise teams through fact-based financial guidance.
• Serve as a senior financial advisor in high-pressure negotiations, strategic reviews, and execution discussions-operating calmly and analytically.

Qualifications

• Bachelor's degree in Finance, Economics, Business, or related field; MBA strongly preferred.
• 10+ years of progressive finance experience in large, complex organizations; experience in consumer goods or beverages preferred.
• Demonstrated financial experience supporting marketing, commercial, system, or franchise functions.
• Advanced capabilities in financial modeling, forecasting, investment evaluation, and value analysis.
• Exceptional communication, storytelling, and influencing skills; proven ability to engage senior leaders internally and externally.
• Ability to manage ambiguity and pressure, using fact-based insights to guide executive decision-making.

Experience & Background

• Franchise leadership experience strongly preferred.
• Significant financial management experience with a track record of shaping decisions and driving alignment across cross-functional and external partners.
• Exposure to marketing investment, brand economics, innovation finance, or commercial execution is beneficial.

What We Can Do For You

• Agile & Innovative Software Platforms: Each day we are working to improve efficiency and reporting using top tier platforms and technologies.
• Connections: We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers.
• Diverse Customers: We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.

Skills:
Leadership; Account Closing; Business Analytics; Financial Modeling; Key Performance Indicators (KPI); Cash Flow; Budgeting; Financial Performance; Generally Accepted Accounting Principles (GAAP); Waterfall Model; Microsoft Office; Group Problem Solving; Communication; General Ledger (GL); Strategy Development; Financial Performance Management; Teamwork; Profit and Loss (P&L) Management; Corporate Finance; Preparation of Financial Reports; Financial Forecasting

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$180,000 - $203,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:
Long-term Incentive reference value is a market-based competitive value for your role

Client-provided location(s): Atlanta, GA

Job ID: cocacola-151241252

Employment Type: OTHER

Posted: 2026-03-02T23:32:43