Senior Director, Customer Development & Digital Commerce, NEF
Location(s):
Egypt
City/Cities:
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
March 19, 2026
Shift:
Senior Director, Customer Development & Digital Commerce
Reporting Line: Franchise
Role Purpose
The Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth. The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System. The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results.
Key Accountabilities
- Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels.
- Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans.
- Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning.
- Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers.
- Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration.
- Develop strategic, value-creating customer and enterprise digital partnerships.
- Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams.
Experience & Qualifications
- 15+ years of progressive leadership experience within FMCG or consumer goods environments.
- Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations.
- Proven success delivering results in complex, multi-market and multi-partner systems.
- Strong people leadership, executive influence, and change leadership capability.
Critical Capabilities
- General management capability with P&L accountability.
- Strategic and systems thinking with strong execution orientation.
- Agile and change leadership mindset.
- Deep customer, commercial, and digital ecosystem understanding.
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- Data-driven storytelling and executive communication skills.
Business Development, Business Planning, Collaborative Leadership, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Group Problem Solving, Influencing, Long Term Planning, Operational Assessment, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)