Senior Director, Customer Development & Digital Commerce, NEF
Senior Director, Customer Development & Digital Commerce
Reporting Line: Franchise
Role Purpose
The Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth. The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System. The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results.
Key Accountabilities
- Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels.
- Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans.
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- Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning.
- Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers.
- Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration.
- Develop strategic, value-creating customer and enterprise digital partnerships.
- Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams.
Experience & Qualifications
- 15+ years of progressive leadership experience within FMCG or consumer goods environments.
- Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations.
- Proven success delivering results in complex, multi-market and multi-partner systems.
- Strong people leadership, executive influence, and change leadership capability.
Critical Capabilities
- General management capability with P&L accountability.
- Strategic and systems thinking with strong execution orientation.
- Agile and change leadership mindset.
- Deep customer, commercial, and digital ecosystem understanding.
- Data-driven storytelling and executive communication skills.
Skills:
Sales Process; Influencing; Business Planning; Customer Relationship Management (CRM); Sales Management; Collaborative Leadership; Waterfall Model; Consultative Sales Management; Group Problem Solving; Sales Forecasting; Communication; Operational Assessment; Long Term Planning; Business Development; Solutions Selling
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)