Senior Director, Business Development - Canada

The Senior Director, Business Development, Canada is an enterprise leader responsible for shaping and delivering both annual and long-term growth strategies across all restaurants for a key customer in Canada. This role serves as a catalyst for growth, driving beverage attachment, volume, and profitable performance by translating enterprise-wide strategies into bold, large-scale executions that create value for all stakeholders.

As a cross-functional leader, this role unites senior stakeholders across the customer's Corporate, Franchisees, Bottlers, and Coca-Cola-maximizing the power of the full system and building on a 70+ year partnership with the customer. Acting as the single, unified voice of the customer, this leader influences and aligns key business functions including marketing, supply chain, operations, innovation, and distribution.

• Leverage customer analytics, industry expertise, and consumer and market insights to shape a compelling beverage strategy and regional growth plan that accelerates both sparkling and still category growth.
• Lead the identification and resolution of complex, end-to-end business challenges-driving integrated solutions across the entire value chain, from selling and in-restaurant execution through to financial performance and collections.
• Influence and collaborate with customer's Division Operations leaders, franchisees, and senior customer stakeholders to align beverage innovation and unlock shared growth opportunities.
• Develop and deliver high-impact customer engagements, including Stewardship reviews, New Product Introductions, promotions, and program selling, while leading critical strategic discussions with individual and group stakeholders.
• Recommend and guide strategic restaurant equipment and capital investments to elevate beverage quality, consistency, and overall consumer satisfaction.
• Apply an enterprise-wide mindset to identify, scale, and share best practices-driving efficiencies and synergies across North America.
• Build strong, trusted relationships through exceptional written and verbal communication, effectively influencing internal and external partners to deliver results through Routine Business Reviews, stewardship discussions, and opportunity identification.

• Minimum of 8 years of experience in B2B sales and C-suite relationship development, with a strong background in customer and consumer marketing, operations, and commercialization.
• Bachelor's degree required; MBA preferred.

• Based in Toronto, Ontario.
• Approximately 25% travel.

• Advanced written and verbal communication skills, with the ability to lead and influence within a complex external matrix involving owners, corporate leaders, distributors, and Coca-Cola bottlers.
• Exceptional analytical and problem-solving capabilities across functions, enabling the resolution of complex customer challenges and the identification of growth opportunities unique to The Coca-Cola Company.
• Ability to design and deliver innovative programs that support new product launches, digital consumer experiences, and service offerings-creating differentiated product, equipment, and engagement platforms for customers and consumers.
• Deep expertise in category management, including rigorous analysis of performance gaps and exceptions, to influence customer investment in beverage growth platforms, programs, promotions, and systems.
• Strong strategic selling capability supported by financial acumen, operational and technical expertise, customer account management, and system-wide knowledge to consistently deliver results.