Sales Director, Ecommerce/Intermediaries/Pure Play
At The Coca-Cola Company, our vision is simple yet powerful: Loved brands, done sustainably, for a better shared future. We are committed to creating world-class excellence in ingredients, innovation, design, and marketing. With an incredible portfolio of brands, we strive to bring unforgettable experiences to consumers across the globe.
As a Sales Director, Ecommerce/Intermediaries/Pure Play, you will be at the forefront of driving growth in the ever-evolving ecommerce and digital landscape by building meaningful customer partnerships and developing innovative strategies to deliver results. If you are passionate about leading in a dynamic and fast-moving industry, growing revenue through ecommerce and pure play channels, and influencing transformational business results, we'd love to have you on our team.
What You'll Do For Us
- Own Customer Relationships: Lead strategic business planning with major ecommerce and pure play customers to build meaningful partnerships and drive mutual growth in revenue, share, and profitability.
- Develop Key Growth Strategies: Build and execute end-to-end go-to-market strategies for ecommerce and intermediaries, including pricing, analytics, innovation rollouts, and promotional activities.
- Optimize Ecommerce Platforms: Leverage insights and analytics to optimize customer activation and digital shelf strategies, ensuring our product portfolio resonates with ecommerce audiences.
- Drive Collaborative Business Planning: Collaborate with partners across key ecommerce intermediaries and pure play platforms to identify business opportunities, resolve challenges, and maximize customer success.
- Lead the Digital Agenda: Champion ecommerce best practices across our organization to grow capabilities internally and influence strategies aligned with consumer shopping behaviors.
- Innovate with Bottling Partners and Distributors: Partner with Coca-Cola North America bottlers and distributors to align distribution strategies with ecommerce and pure play priorities.
- Leverage Cross-Functional Expertise: Align efforts with cross-functional teams in marketing, supply chain, and finance to ensure seamless execution of ecommerce activation strategies.
- Monitor Market Dynamics: Stay attuned to trends and developments across the ecommerce landscape, analyzing competitive activity and leveraging new insights to shape future strategies.
- Implement Category Innovations: Launch and activate Coca-Cola's ecommerce offerings, ensuring strong brand presence across digital platforms and intermediaries.
- Deliver Operational Excellence: Remove barriers to execution through collaborative and agile initiatives, ensuring the highest level of efficiency and customer satisfaction in ecommerce.
Want more jobs like this?
Get jobs in Atlanta, GA delivered to your inbox every week.

Qualifications & Requirements
- Education: Bachelor's degree or equivalent professional experience is required.
- Experience: 8+ years of sales leadership experience in ecommerce, intermediaries, and/or pure play channels within the beverage or consumer packaged goods (CPG) industries.
- Digital Expertise: Deep understanding of digital commerce platforms, shopper behavior, and customer acquisition strategies across ecommerce and pure play retail partners.
- Leadership Skills: Proven ability to lead cross-functional teams, manage complex projects, and deliver impactful results in a fast-paced and competitive ecosystem.
- Data-Driven Mindset: Strong analytical skills with the ability to translate data insights into actionable strategies and scalable solutions.
- Relationship Management: Expertise in building and enhancing partnerships with decision-makers across ecommerce platforms, intermediaries, distributors, and other stakeholders.
- Strategic Problem-Solving: Ability to drive win-win solutions through collaboration and innovation, addressing challenges with a long-term vision and operational acumen.
What We Can Do For You
- Iconic & Innovative Brands: Be the face of some of the world's most loved brands, including Coca-Cola, Simply, Fairlife, and Topo Chico, across rapidly growing digital ecosystems.
- Dynamic & Fast-Moving Role: Lead within one of the most exciting and fast-paced segments in the industry, with opportunities to define ecommerce and pure play business growth strategies.
- Professional Growth: Thrive in a company that invests in its people, supports innovation, and celebrates collaboration and growth across all levels of the organization.
Skills:
Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Sales; Consultative Sales Management; Communication; National Account Sales; Decision Making; Business Development; Negotiation
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)