RGM Strategy LATAM Director

At The Coca-Cola Company, we are fueled by a shared purpose: to refresh the world and make a difference. As a global business operating across more than 200 markets, we are continuously evolving our portfolio, strengthening our brands, and creating meaningful experiences for consumers everywhere. Our system is built on collaboration-with our bottling partners, customers, communities, and talented people who push us forward with curiosity, creativity, and a growth mindset.

The position will be responsible to lead RGM strategy design to win at key consumption occasions and orchestrate System to scale brand strategies, through OBPPC initiatives across all LATAM Countries. This role is also expected to design and collaborate at the design of capabilities and tools to increase baseline across and channels, including RGM specialized models' solutions to address shopper needs and trends, under 7Cs perspective: Competition, Category, Consumer, Customer, Channel & Coverage.

What You'll do for Us:

This role will lead the design, scaling and development of RGM Strategies based on categories and global definition for main categories.

• This role will lead System orchestration to develop, scale and define RGM category strategies, interfacing with multiple KO stakeholders. from a broad range of OU areas such as Marketing Category, Human Insights, Strategy to local KO teams such as HUBs, Franchise and Frontline MKT, as well as Commercial, Marketing and Bottlers.
• This role will influence and work with OU's Category Leads, Zone Franchise VPs/Directors, Commercial HUB Leads, Bottler Leads (Commercial and Marketing mainly) International connection with other OU's (Heads and Directors), Global Commercial leaders from C&CL.
• This role will lead design of new RGM methodologies, based on Categories Strategic Framework, including RGM models and new global solutions to address opportunities to be developed.
• This position will lead discussion of new tool deployments execution and landing , with RGM Global.

Qualifications & Requeriments:

12+ years of experience in commercial areas, with mastery in Portfolio evolution strategies, RGM (OBPPC Definition), and Franchise Leadership, as well as proven experience in managing and leading complex cross-functional projects

Master: RGM Portfolio Management, Commercial Channel Strategy & Execution, Segmentation, Franchise Leadership, Business Planning & Project Management.

Consumer Marketing, Marketing Channel Strategy, Trade Marketing.

Desirable to have candidates with Bottler experience.

Work Focus:

This position will lead the design, scaling and development an integrated RGM Strategies, to support topline revenue growth and margin expansion, though OBPPC perspective, in order to accelerate main KO Categories.

Functional

Mastery of (Required)

RGM Including segmentation & OBPPC

Commercial Planning

Integrated System Execution

System Economics

Advanced analytics & tools

Broad expertise in (Good to have)

System planning

Value to market

Shopper/channel marketing & commercial

Supply chain

Customer Marketing

What We'll Do for You

Global Brand Impact: Help bring some of the world's most iconic global brands to life with relevance and intimacy across markets.
Strategic Exposure: Work closely with Global Brand, Creative LATAM, Media, and agency partners.
Innovation & Growth: Build expertise at the intersection of content adaptation, creators, modular systems, and emerging technologies.
Purpose-Driven Work: Be part of a company committed to sustainability, communities, and meaningful growth.
* Community of Belonging: Join an inclusive environment where bold thinking, collaboration, and learning are encouraged.

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s):
Brazil

City/Cities:
Rio de Janeiro

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
March 23, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Client-provided location(s): Rio de Janeiro, Brazil

Job ID: cocacola-151468647

Employment Type: OTHER

Posted: 2026-03-17T18:43:05