Retail Execution Specialist - Los Angeles, CA

Advanced Hydration is a dynamic, fast-paced business unit at The Coca-Cola Company where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

As a Retail Execution Specialist (RES), you will be the ultimate ambassador for the Advanced Hydration division. You'll be responsible for amplifying the execution of our fan and athlete-loved brands on shelves and displays in-store, focusing on execution, merchandising, and upselling. Your role is crucial in driving sales growth and maximizing the presence of our brands within your assigned territory.

RESPONSIBILITIES:

• Sales Growth and Merchandising: Identify, capitalize on, and negotiate for opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service.
• Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands.
• Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience.
• Program Execution: Efficiently execute all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential.
• Collaboration: Partner with Coca-Cola Merchandisers and BASN Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards.
• Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill.
• Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan-o-grams, replacing decals or tags, and transporting, building and maintaining point of sale advertising and coupons for territory accounts as needed.
• Utilization of Technology: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-store.

• Bachelors degree or relevant experience required
• Entry level applicants without experience but willingness to learn will be considered, as will candidates with 0-2 years' experience in a sales, merchandizing, marketing, or customer service
• Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling
• Position requires substantial local travel (~75%) within identified territories.
• Self-motivated and ability to work independently within a large territory and multitask across a large number of stores
• Strong interpersonal and time-management skills, and ability to effectively communicate successes, challenges and opportunities, verbally and in writing, cross-functionally and through all levels of management
• Willingness to understand and engage in the activities BODYARMOR & POWERADE consumers are engaged in
• Entrepreneurial spirit and enthusiasm for our brands and their purpose. Energized by store-visits-this is an awesome job, but it is not a desk job!
• Must be able to life upwards of 25-50lbs with frequent bending, reaching and kneeling to support with product display building and events
• Occasional off-hours/weekend work, as needed
• Must have a personal vehicle,and maintain an excellent driving record, and valid drivers' license for use during work hours, and willingness to drive throughout the territory as a primary function of the role, including ability to drive long distances as needed
• Motor Vehicle Records must satisfy Company standards per Driving Policy