Media Director, NEF

Position Overview:

The Media Director leads the full media strategy and integrated connections strategy for the NEF markets.

This role ensures Coca-Cola brands achieve best in class reach, quality, efficiency, and effectiveness across all paid, owned and earned channels.

This leader translates global and Africa Operating unit(OU) media and connections frameworks into locally relevant insight driven plans, ensuring strong integration with brand strategies, commercial priorities, and the NEF(Nigeria & Egypt Franchise) consumer landscape.

The role partners closely with the Senior Director / Marketing Directors across Brand, Creative, IMX, Insights, PACS, Digital/Commerce, Commercial, and activation teams.

Manages media related DME

Function Related Activities/Key Responsibilities

• Lead the end to end media, digital, and connections strategy for NEF across all Coca-Cola brands.
• Ensure the NEF media strategy reflects cultural, competitive, and category dynamics.
• Translate global and OU frameworks into consumer driven, high quality, and locally relevant media choices.
• Define the annual media vision, priorities, and channel strategy to maximize reach, resonance, and ROI.
• Drive strong alignment of media with commercial priorities and customer activation.
• Build full funnel media and connections plans aligned with brand strategy, IMX architecture, and campaign objectives.
• Digital, Social & Precision Marketing Leadership
• Ensure strong integration of digital content strategies with platform best practices
• Partner with Digital/Commerce to connect media with ecommerce and retail media opportunities.
• Measurement, Effectiveness & Optimization
• Drive a culture of testing, learning, and continuous optimization across media and connections.
• System Leadership & Bottler Collaboration: Align on annual media plan, sponsorship investments, local partnerships, and inmarket activation standards.
• DME(Direct Marketing Expense) Management & Governance: Drive efficient and effective media investment decisions grounded in performance, ROI, and longterm brand building
• Oversee forecasting, budget tracking, investment shifts, and governance compliance
• Ensure adherence to legal, claims, responsible marketing, sustainability, and brand safety requirements

• Bachelor's degree required;
• 10+ years of progressive experience in media, digital, or integrated connections (agency or client side).
• Proven experience delivering media strategy and full funnel plans in FMCG/CPG
• Strong knowledge of digital, social, precision, programmatic, and measurement.
• Strong influencing skills and ability to work in matrixed, fast paced environments.

• Audience Engagement,
• Brand Strategy
• Creative Strategies,
• Data Insights,
• Design, Design Thinking,
• Experimentation,
• Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies
• Revenue Growth Management