Manager, Media & Retail Media - Brazil

Job Description

At The Coca-Cola Company, we believe media excellence is a key driver of brand growth and consumer connection. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Manager, Media & Retail Media to support the planning, execution, and day-to-day management of media and retail media activities across brands and campaigns.

This role is hands-on and execution-focused, ensuring media plans are delivered with quality, speed, and rigor across traditional, digital, and retail media channels. The ideal candidate is a strong executor with solid media fundamentals, a passion for data-driven optimization, and the ability to collaborate effectively across teams and partners.

What You'll Do for Us

Media Planning & Execution

• Support development and execution of integrated media plans across digital, social, ecommerce, and retail media and traditional channels.

• Coordinate with agencies to plan accordingly and ensure the plans are implemented accurately and on time.

• Support retail media activations in partnership with customers, bottlers, and commercial teams.

• Ensure alignment between media plans and brand, category, and campaign objectives.

Investment Tracking & Governance Support

• Support media investment control processes, including buying orders, budget tracking, and invoice management.

• Track planned vs. actual spend and flag risks, gaps, or optimization opportunities.

• Ensure adherence to media governance standards and processes.

Performance Monitoring & Optimization

• Monitor media performance metrics including reach, frequency, productivity, and execution quality.

Cross-Functional Collaboration

• Partner with Brand, IMX, Analytics, and Commercial teams to support effective media execution.

• Coordinate with LATAM and Global IMX teams to support alignment with global standards.

• Support clear communication and documentation across stakeholders.

Requirements & Qualifications

• Bachelor's degree required.

• 5-7+ years of experience in media planning, buying, or execution roles.

• Solid understanding of digital media, ecommerce, and retail media.

• Experience working with media agencies and cross-functional teams.

• Strong analytical, organizational, and communication skills.

• Ability to manage multiple priorities in fast-paced environments.

What We'll Do for You

Executional Growth: Build strong expertise across media and retail media execution.

Learning & Exposure: Work closely with Senior Managers, Directors, and agency partners.

Iconic Brands: Contribute to growth of world-class brands.

Career Development: Opportunity to grow into Senior Manager roles over time.

Purpose-Driven Work: Be part of a company committed to responsible, high-impact media investment.

Artificial Intelligence (AI), Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder Management

Location(s):
Brazil

City/Cities:
Rio de Janeiro

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
março 23, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Client-provided location(s): Rio de Janeiro, Brazil

Job ID: cocacola-151487261

Employment Type: OTHER

Posted: 2026-03-17T23:33:42