Manager Media & Retail Media BR

At The Coca-Cola Company, we believe media excellence is a key driver of brand growth and consumer connection. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Manager, Media & Retail Media to support the planning, execution, and day-to-day management of media and retail media activities across brands and campaigns.

This role is hands-on and execution-focused, ensuring media plans are delivered with quality, speed, and rigor across traditional, digital, and retail media channels. The ideal candidate is a strong executor with solid media fundamentals, a passion for data-driven optimization, and the ability to collaborate effectively across teams and partners.

What You'll Do for Us

Media Planning & Execution

• Support development and execution of integrated media plans across digital, social, ecommerce, and retail media and traditional channels.

• Coordinate with agencies to plan accordingly and ensure the plans are implemented accurately and on time.

• Support retail media activations in partnership with customers, bottlers, and commercial teams.

• Ensure alignment between media plans and brand, category, and campaign objectives.

• Support media investment control processes, including buying orders, budget tracking, and invoice management.

• Track planned vs. actual spend and flag risks, gaps, or optimization opportunities.

• Ensure adherence to media governance standards and processes.

• Monitor media performance metrics including reach, frequency, productivity, and execution quality.

• Partner with Brand, IMX, Analytics, and Commercial teams to support effective media execution.

• Coordinate with LATAM and Global IMX teams to support alignment with global standards.

• Support clear communication and documentation across stakeholders.

• Bachelor's degree required.

• 5-7+ years of experience in media planning, buying, or execution roles.

• Solid understanding of digital media, ecommerce, and retail media.

• Experience working with media agencies and cross-functional teams.

• Strong analytical, organizational, and communication skills.

• Ability to manage multiple priorities in fast-paced environments.