Manager, Marketing Capability and Internal Communications

Role Summary

We are looking for a high energy Capability & Communications Manager to accelerate marketing transformation by building critical capabilities, driving adoption of new ways of working, and orchestrating clear, compelling internal communications across the marketing community.

This role plays a pivotal part in ensuring that marketing teams are enabled, aligned, and engaged as new capabilities, tools, and ways of working are introduced. You will design and deliver capability-building initiatives while also leading internal marketing communications, including flagship internal newsletters, marketing townhalls, and key internal forums that keep teams informed, connected, and inspired.

This is a highly collaborative role working across Marketing Operations, Capability teams, Technology, and senior marketing leadership.

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

What You'll Do

Build Marketing Capabilities

• Design and deliver capability-building initiatives that strengthen marketing effectiveness
• Partner with global capability teams to activate playbooks and frameworks.
• Shape future-ready learning pathways aligned to transformation priorities.
• Support the rollout of new tools, processes, and ways of working through structured enablement and adoption plans.

• Support change management efforts to embed new capabilities and ways of working into day-to-day marketing routines.
• Develop practical enablement materials, playbooks, and guidance that help teams translate strategy into action.
• Reinforce a culture of continuous learning, experimentation, and improvement across the marketing community.

• Own and evolve the internal Marketing newsletter, ensuring consistent, high-quality storytelling that highlights priorities, progress, wins, and best practices.
• Orchestrate internal marketing townhalls, key internal meetings, and similar forums, shaping agendas, narratives, and content to drive clarity, engagement, and alignment.
• Partner with senior leaders to craft clear, compelling messages that support transformation initiatives and capability rollouts.
• Ensure internal communications are timely, relevant, and aligned with broader enterprise and marketing priorities.

• Act as a connector across marketing teams, capability owners, and leadership to ensure information flows effectively.
• Curate and amplify success stories, case studies, and learnings to encourage adoption and shared learning.
• Support engagement across the broader marketing ecosystem, fostering a strong sense of community and shared direction.

• Track engagement and effectiveness of capability initiatives and internal communications.
• Gather feedback to continuously improve learning experiences, communications, and engagement mechanisms.

• Marketing teams are better equipped, informed, and confident in new capabilities and ways of working
• Strong engagement with internal marketing communications (newsletters, townhalls, forums)
• Clear understanding of priorities, progress, and expectations across the marketing community
• Faster adoption of new tools, processes, and practices
• A visible, connected, and continuously learning marketing organisation

• 4-7+ years of experience in marketing, capability development, communications, transformation, or related roles
• Strong internal communication skills, with experience shaping narratives and engaging large internal audiences
• Ability to work effectively across multiple stakeholders in a matrixed environment
• Strong project management and organisational skills

• Capability building & enablement
• Internal communications & storytelling
• Change support & adoption
• Stakeholder management
• Program coordination
• Strong written and verbal communication

• Play a visible role in shaping how marketing teams grow, learn, and operate
• Influence both capability outcomes and cultural engagement
• Work at the centre of a modern marketing transformation agenda
• Be part of a collaborative, forward-looking marketing community