Manager, IMX - Design

Manager: Senior Director, IMX - Design and Production Excellence
Location: Shanghai
Role Type: Individual Contributor
Language: Fluent English & Mandarin

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

What You'll Do for US

• Responsible for the development and management of our Visual Identity Systems across global, regional and local brands

• Mastering how Visual Identity Systems are applied to strengthen the power of the brand and brand message across all platforms and connection points

• Designing strategies and executions that bring our Identity Systems to life through the complete consumer journey

• Being the guardian of our brands, protecting the integrity of the brands' experiences while continuously driving relevance with our audiences

• Ensuring path to purchase (online and offline) are seamlessly integrated.

• Developing plans to ensure that all expressions of the brand on aforementioned consumer/purchase journeys remain true to the essence of the brand.

• Thinking analytically and creatively about the role of various forms of content in creating seamless experiences

• Responsible for developing initiatives that elevate the experience of our brands, increasing the company's transactions

• Partnering with all parties (creative/content/shopper) to ensure brand design on specific content is coherent and the experience is flawless across any brand touchpoint

• Balance creative integrity with business objectives, managing timelines, agency partners, venders, cross-functional teams and suppliers to meet tasks

• Work extensively with colleagues and agency partners to influence and inspire through design

• Perform other job-related duties as assigned, in response to evolving business needs and market dynamics

• Bachelor Degree

• Experience working in a similar corporate organization, with design as a key output or experience in a Design/brand agency with account servicing, project management or strategic role

• VIS, packaging, brand and digital design competency

• Design strategy and executional excellence.

• Direct experience with design strategy, briefing, planning, project management, development, layout, graphics, art direction and branding

• Preference for experience working in or partnering with design/brand agencies. Ability to develop and work with partners to build design strategies from which excellent design solutions are delivered

• Preference for design experience across multiple expressions (e-commerce/shopper marketing/packaging/brand building)

• Extremely passionate about design and brand building

• Ability to capture strategic intents, write clear compelling briefs, guide and provide input to creative development at OU level, and design strategies at global level

• Ability to lead and integrate brand experience across multiple touch points

• Good understanding of the marketplace, culture, beverage industry, youth culture and Greater China.

• Expertise in working with different external partners (i.e. creative agencies, design/digital agencies, production companies)

• Design thinking capability

• Ability to work in Agile cross-functional teams

• Ability to project manageability (ability to write briefs, provide constructive valuable feedback, manage timelines, budgets, and deadlines). Ability to multi-task across varying projects, be team player, independent and self-driven

• Role will require frequent communication with OU Design Lead and extended Team, OU IMX Team, Global Design Team, OU Marketing Team, and cross-functional teams

• Role will also interact frequently with external parties, particularly design, creative and digital agencies

• Must have great communication skills and be able to work under pressure and within tight deadlines

• Ability to inspire, motivate and clearly articulate ideas, suggestions and feedback on design.

• Be a go-to source for knowledge, inspiration and problem-solving abilities for design, as an open and willing team player.

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.

• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.