Manager, IMX - Customer Marketing, Immediate Consumption
1 month ago• Shanghai, China
Role Summary
The Manager, Customer Marketing - Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.
This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China's dense retail network.
Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
What You'll Do for Us
Define Impulse & Velocity Strategy
- Develop long-range growth strategy for immediate consumption occasions
- Establish cooler placement, visibility, and asset productivity standards
- Lead seasonal and event-driven activation strategy to maximize impulse capture
Drive Operational & Commercial Excellence
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- Partner with Bottlers to elevate execution discipline and outlet-level performance
- Define KPIs for velocity, cold availability, share of space, and outlet penetration
- Influence asset deployment and investment prioritization
- Identify structural gaps and implement scalable corrective solutions
Integrate National Campaigns to Outlet Level
- Ensure brand campaigns translate into high-impact in-store execution
- Provide field insights to inform portfolio and activation strategy
Perform other job-related duties as assigned, in response to evolving business needs and market dynamics
Qualifications & Requirements
Required
- Bachelor's degree required
- 3-8 years experience in trade marketing, field marketing, or route-to-market leadership
- Strong understanding of China high-density retail environments
- Demonstrated operational rigor and execution excellence
- Experience influencing cross-system stakeholders
Preferred
- FMCG beverage experience
What We Can Do For You
- Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale
- High-visibility role partnering with senior Marketing, Category, and Commercial leaders
- Exposure to enterprise-level strategy discussions within a world-class system
- A strong platform to grow into broader strategy or category leadership roles
- Competitive compensation, benefits, and development opportunities
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 17, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Client-provided location(s): Shanghai, China
Job ID: cocacola-151790583
Employment Type: OTHER
Posted: 2026-04-15T23:32:10
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)