Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors

Manager: Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors
Location: Shanghai, China
Role Type: Individual Contributor
Language: Fluent English & Mandarin

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

Role Summary

This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end-to-end path-to-purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross-functional collaboration, and measurable business growth with a balanced, pragmatic mindset.

What You'll Do for US

The Connection Planning Manager will be performing as the E2E lead of FS always-on youth recruitment campaigns, including:

• Lead always-on campus recruitment for Sprite and Fanta, partner with Tmall Campus, act as the expert of digital and social trends and translate these trends, business objectives, and brand strategies into always-on campus activation and channel optimization.

• Lead Sprite super rural from E2E, partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integrated journey to close the loop from digital impressions, social conversations, transactions and advocacy.

• Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.

• This profile requires a healthy balance of innovative thinking and business pragmatism.

• Perform other job-related duties as assigned, in response to evolving business needs and market dynamics

Requirements & Qualifications

Experience

• At least 4 years Marketing, media, and leadership experience

• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands

• Preference for individuals with experience in working in consumer and shopper/commercial plans

• Experience working in cross-functional teams

• Communicating, influence and negotiate across multiple stakeholders

• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

• Ability to lead integrated brand experience and multiple touch points that are effective and efficient

• Understanding of the evolved media landscape and e-commerce

• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)

• Ability to work in Agile cross-functional teams

What We Can Do for You

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.

• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

Skills

Cross-Functional Collaboration; Creative Development; Stakeholder Management; Integrated Marketing Campaigns; Media Planning; Digital Marketing; Consumer Insights Research; Brand Strategy; Artificial Intelligence (AI); Data Literacy

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Client-provided location(s): Shanghai, China

Job ID: cocacola-151375350

Employment Type: OTHER

Posted: 2026-03-10T23:33:22