Manager, IMX - Consumer & Shopper Connection Planning - Sparkling Flavors

Manager: Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors
Job Grade: cf-B
Location: Taipei
Role Type: Individual Contributor
Language: Fluent English & Mandarin

Please note: This role is not a fully remote position. The selected candidate will need to be based in Taipei and follow our hybrid work setup

Job Summary

This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end-to-end path-to-purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross-functional collaboration, and measurable business growth with a balanced, pragmatic mindset.

What You'll Do for US

The Connection Planning Manager will be leading 2026 full year consumer & shopper engagement from E2E for Taiwan market, including:

• Lead integrated marketing campaign for Fanta and Sprite: summer, innovation and meal ritual, leveraging market media investment (digital, OOH, etc.), social and on-ground experiential... responsible for full IMC campaign from planning to execution.

• Trade focus acceleration plan for transaction and advocacy: partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integrated communications programs to close the loop from digital impressions, social conversations, to transactions and advocacy.

• This person should always act as the expert of digital and social trends and translate these trends, business objectives, and brand strategies into consumer activation and channel optimization.

• This profile requires a healthy balance of innovative thinking and business pragmatism.

• Perform other job-related duties as assigned, in response to evolving business needs and market dynamics

• At least 4 years Marketing, media, and leadership experience

• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands

• Preference for individuals with experience in working in consumer and shopper/commercial plans

• Experience working in cross-functional teams

• Communicating, influence and negotiate across multiple stakeholders

• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

• Ability to lead integrated brand experience and multiple touch points that are effective and efficient

• Understanding of the evolved media landscape and e-commerce

• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)

• Ability to work in Agile cross-functional teams

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.

• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.