Manager, Fanta and Innovation, Pakistan

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

Rounded marketing operator and strategy crafting (including creative, E2E, growth, innovation. Flywheel integration). E2E (End to End) ownership of the Fanta and Innovation agenda within the market. OU (Operating Unit) category leads will be more focused on LRP (Long-Range Plan) and Operating Unit-wide projects while within markets the focus is ABP (Annual Business Plan) creation / operationalization.

• Define and execute the Fanta ABP agenda and performance in Pakistan through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.

• Influence OU/Global LRP and OU-wide programs for Fanta

• Drive PAK Fanta marketing performance and ROI. Has PAK Fanta category P&L accountability.

• Marketing experience (5 years+), including analytics, brand/portfolio strategies, complex marketing programs management

• Led scaled, complex, cross-functional projects

• Led projects that leverage Digital/ Data as edges

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.