Manager, Consumer & Category Insights - Other Sparkling
Yesterday• Tokyo, Japan
The Manager, Consumer & Category Insights - Other Sparkling is responsible for delivering consumer and category insights to support brand strategy, innovation, and activation for the Other Sparkling portfolio in Japan.
This role works closely with Japan Brand and Category teams to translate consumer understanding into actionable insights that inform positioning, communication, and growth initiatives. The role is execution-focused and embedded in the day-to-day needs of the category.
Focus, Scope & Impact
- Own consumer and category insight delivery for Other Sparkling in Japan
- Support brand strategy, innovation, and communication development
- Execute research and learning plans aligned to Japan business priorities
- Ensure insights are timely, relevant, and actionable
- Manage research agencies and budgets for assigned projects
Key Responsibilities
Consumer & Category Insights Execution
- Design and execute consumer and category research plans (qualitative and quantitative)
- Monitor consumer trends, category dynamics, and competitive activity in Japan
- Identify key consumer needs, occasions, and growth opportunities
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Brand, Innovation & Communication Support
- Partner with Brand and Category teams to inform positioning, creative development, and experience design
- Support innovation projects with insight input across concept, development, and post-launch stages
- Contribute to communication and campaign effectiveness learning
Research & Learning Management
- Manage research agencies and vendors to deliver high-quality outputs on time and on budget
- Apply OU and global insight standards, tools, and methodologies
- Synthesize multiple data sources into clear insights and recommendations
Insight Storytelling & Stakeholder Engagement
- Translate data into compelling stories that influence decisions
- Present insights to Japan Marketing and cross-functional stakeholders
- Support decision forums with clear, fact-based recommendations
What Success Looks Like
- Consumer insights actively shaping brand and category decisions
- Strong support for innovation and communication development
- Timely, high-quality insight delivery trusted by stakeholders
- Clear understanding of Japanese consumer needs and behaviors
- Effective collaboration with Brand and Category teams
Experience & Critical Requirements
- Over 7 years of experience in consumer insights, market research, or marketing analytics
- Strong understanding of Japanese consumers and beverage categories
- Experience executing qualitative and quantitative research
- Experience working with agencies and managing research projects
- FMCG / CPG experience preferred
Capabilities & Behaviors
- Consumer-centric and insight-driven mindset
- Strong analytical and synthesis skills
- Structured, detail-oriented, and reliable
- Curious and eager to learn
- Collaborative and open to feedback
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 30, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Client-provided location(s): Tokyo, Japan
Job ID: cocacola-151707678
Employment Type: OTHER
Posted: 2026-04-07T18:39:05
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)