Manager, Channel - Digital Commerce - Vietnam

Reports to: Senior Director, Channel & Franchise Excellence, Vietnam (Vietnam based)

Location: Ho Chi Minh, Vietnam

Position Overview:

This individual contributor role drives and coordinates the execution of eCommerce and Digital Commerce initiatives across the Region. Enable effective delivery of strategic priorities by supporting the rollout of global and regional playbooks, managing Region-specific initiatives, and facilitating collaboration between local teams, bottlers, and partners.

Key Responsibilities

• Oversee day-to-day execution of eCommerce and digital commerce plans, ensuring alignment with global and regional strategic direction.
• Support market-specific adaptation and implementation of global playbooks, tools, and standards.
• Coordinate with bottlers, franchise teams, and key accounts to drive operational delivery and engagement on digital and O2O (online-to-offline) agendas.
• Assist in setting priorities and targets for each country; monitor progress, manage budgets, and track KPIs.
• Analyze market performance data, prepare regular reports, identify trends, and recommend improvements to optimize growth and execution.
• Facilitate the sharing of best practices and learning across teams and markets within the region.
• Support local adaptation of eB2B, Food Service Aggregator, and dCommerce initiatives.
• Ensure timely communication and issue resolution with internal and external stakeholders.
• Mentor and guide junior team members in digital capability building and project management.

• Bachelor's degree in Business, Marketing, Digital Commerce, or a relevant field.
• At least 4 years' experience in eCommerce, digital marketing, sales/channel management, or commercial excellence (preferably in FMCG/consumer goods).
• Track record in managing projects and cross-functional teams in a dynamic, multi-market environment.
• Experience with eCommerce platforms, route-to-market operations, or digital activation campaigns.
• Strong data analysis, reporting, and presentation skills.

• Proactive executor with strong organizational and project management skills.
• Capable of translating strategy into action with attention to detail.
• Skilled in relationship building and stakeholder management, including external partners and bottlers.
• Analytical mindset; comfortable working with KPIs/metrics to drive business performance.
• Adaptable, collaborative, and able to operate across diverse markets and cultures.
• Strong communication skills (verbal and written).