Franchise Director ARTDs South - Mexico

Job Description Summary:
For 135+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Alcohol Ready to Drink brand Topo Chico Hard Seltzer in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life. In this role you will be responsible for the ARTD's category, partnering cross functionally across the region, and with Coca-Cola bottling partners. This is an exciting opportunity for a Senior Manager South to act as an intrapreneur to build and lead a 'start-up' in Latin America with the resources and backing of The Coca-Cola Company.

What You'll Do for Us

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
• Standardizes common approach to capability building based on bottler segmentation.
• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
• Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
• Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
• Be the SME for Large Store, Small Store and FSOP Channel Plans and work with respective Directors and their sales teams at the bottlers to execute the plan. Participate in all channel planning routines from Atlanta.
• Provides Bottler performance feedback to Franchise Leadership 'serving as voice of the market.'
• Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
• Work with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.
• Ensure all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
• Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

• Bachelor's degree in Business, Marketing, Management with a Master's degree is preferred.
• At least 5 years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.
• Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
• Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.
• Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
• Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
• Must possess excellent relationship building skills, as well as strategic leadership abilities
• Distribution center knowledge is ideal
• The ability to influence outcomes and be persuasive are ideal

• Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America!
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Global Community of Belonging: We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
• Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.