Director, Traditional Trade Execution, AR&UR

At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Traditional Trade Execution Director to implement traditional trade market plans focusing on improving shopper accessibility and affordability, strengthening customer relationships, and maximizing our products' incidence in shoppers' baskets. You will lead the short and long-term strategy, develop annual business plans, and drive growth through innovative market plans.

What You'll Do for Us

• Design game-changing Channel Strategies and implement traditional trade market plans focusing on improving shopper accessibility and affordability, strengthening customer relationships, and maximizing our products' incidence in shoppers' baskets.

• Collaborate with various teams such as the Franchise team, Executional Intelligence, Market Assets, and CCRM, to design and deploy innovative solutions and tools for enhancing traditional trade interactions and driving sales volume.

• Leverage advanced analytics for opportunity identification and technology for the scalability of solutions. Monitor channel performance indicators. Design and implement impactful actions when results are below targets.

• Ensure the creation of promotions and commercial levers that reinforce traditional trade sub-channels while boosting occasion-based platforms.

• Foster collaboration with Market Assets to create powerful PicoS per sub-channel (respecting channel roles).

• Advance long-term vision of the channel to lead the Long-Range Plan Process (LRP).

• Minimum of 10 years of professional experience preferred in Operations, Commercial Strategy and Trade Marketing.

• Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, and Influence.

• Deep knowledge of FMCGs commercial area, Home Market Traditional Trade, bottler economics, system levers, processes, and tools.

• Proven experience Commercial planning and execution, with strong skills in Channel Strategy, Value or Route to market, Innovation and Portfolio strategy.

• Mastery of Commercial Planning & Execution, Channel & Shopper Marketing, Category Management, and Advanced Analytics. (Nice to have: Segmentation & Obppc experience).

• Education: Bachelor's degree in Business, Finance, Marketing, or Management required; Master's degree preferred.

• Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.

• Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.

• A chance to work with most relevant channel for Argentina & Uruguay and contribute significantly to its future chapter.

• Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.