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Director, Tech Lead

Yesterday Atlanta, GA

The Tech Lead is accountable for the technical execution, architectural integrity, and delivery outcomes of a product team operating under the product model. This role partners as an equal with Product Management and Product Design to discover, deliver, and scale solutions that achieve measurable business outcomes, not feature throughput.

The Tech Lead owns how the product is built across all product teams, ensuring sustainable engineering practices that enable teams to move fast without sacrificing quality, security, reliability, or scalability. This role is accountable for aligning product architecture with enterprise architecture, including assessing upstream and downstream impacts of architectural decisions across the broader technology ecosystem.

The Tech Lead ensures alignment to current global standards wherever possible and intentionally influences enterprise practices when product architecture must deviate from existing standards. Accountability also includes ensuring compliance with cybersecurity practices across all product teams and adherence to applicable industry regulations, including SOX compliance, with risks surfaced early and managed transparently.

Core Accountabilities

Product Outcomes & Delivery

  • Own end-to-end engineering outcomes for the product: quality, reliability, performance, scalability, and time-to-value.
  • Translate product strategy and outcome-based OKRs into executable technical plans.

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  • Lead continuous delivery with high deployment frequency, low change failure rates, and rapid recovery.

Technical Leadership & Architecture

  • Set and evolve the technical direction and architecture aligned to product strategy and enterprise guardrails.
  • Make pragmatic tradeoffs between speed, quality, cost, and technical debt.
  • Ensure systems are designed for resilience, observability, and security by default.

Product Team Partnership

  • Operate as a full partner with Product Manager and Product Designer.
  • Actively participate in product discovery, feasibility assessment, and solution shaping.
  • Challenge assumptions with data, prototypes, and technical insight with a focus of facts over opinions.
  • Demonstrate an entrepreneur demeaner with the ability to influence and sell ideas.
  • Ability to articulate complex technology concepts in a manner that business leaders and customers will understand.
  • Maintain a deep understanding of the business, priorities, and business strategy and in turn interpret that strategy into technology solutions.

Team Leadership & Talent Development

  • Mentor a high-performing, empowered engineering team.
  • Coach engineers on craftsmanship, system thinking, and product mindset.
  • Create an environment of ownership, psychological safety, and accountability.

Engineering Excellence

  • Establish and enforce standards for:
  • Code quality and test automation
  • CI/CD and DevOps practices
  • Security, privacy, and compliance
  • Reduce toil through automation and platform leverage.
  • Manage and deliberately pay down technical debt.

Stakeholder & Enterprise Alignment

  • Communicate technical tradeoffs clearly to executives and partners.
  • Align product-level engineering decisions with platform, architecture, and security leaders.
  • Influence without hierarchy; lead through credibility and outcomes.

Decision Rights

  • Technical design, architecture, and implementation approaches.
  • Engineering prioritization within product-level objectives.
  • Build vs. buy recommendations.
  • Hiring and performance input for engineering roles on the team.

Success Measures (Outcome-Focused)

  • Product OKRs achieved (business and customer outcomes).
  • Deployment frequency, lead time, and change failure rate.
  • System reliability, performance, and cost efficiency.
  • Team engagement, retention, and skill growth.
  • Reduction in critical technical debt over time.

Strategic Product & Commercial Enablement Capabilities

  • Demonstrated ability to create and execute innovative, technology-led strategies that enable Customer and Commercial functions within a Fast-Moving Consumer Packaged Goods (FMCG) environment, including sales, marketing, customer service, and route-to-market operations.
  • Deep, hands-on expertise in full-stack engineering and Salesforce platform development, including modern front-end frameworks, API-driven back ends, cloud infrastructure, and Salesforce ecosystems (Sales, Service, Experience, and custom platform extensions), with an emphasis on scalable, secure, and performant solutions.
  • Extensive experience leading technology experimentation from hypothesis and rapid prototyping through production deployment delivering deployable product outputs that validate customer value, operational impact, and technical feasibility.
  • Proven track record of defining measurable business outcomes (e.g., revenue growth, cost reduction, cycle-time improvement, customer satisfaction, adoption, and productivity gains) and being directly accountable for achieving those outcomes through technology and product delivery.

Mindset & Behaviors

  • Obsess over outcomes, not outputs.
  • Comfortable identifying and saying 'no' to low-value work even when it's popular.
  • Data driven, customer centric, and relentlessly pragmatic.
  • Treats engineering as a product capability, not a delivery function.

Required Experience & Capabilities

  • Bachelor's degree preferably in computer science or related field or equivalent work experience in the Product Operating Model.
  • Prefer 6+ years experience leading a Product technology team
  • Proven success leading product teams in continuous discovery and delivery.
  • Strong system design and architecture expertise in modern cloud-native environments.
  • Deep understanding of DevOps, SRE, and secure-by-design principles.
  • Demonstrated ability to coach senior engineers and scale teams.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Client-provided location(s): Atlanta, GA
Job ID: cocacola-150950924
Employment Type: OTHER
Posted: 2026-02-09T18:34:19

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Life Insurance
    • FSA
    • HSA
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Volunteer Time Off
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K) With Company Matching
    • Pension
    • Performance Bonus
    • Financial Counseling
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Mentor Program
    • Access to Online Courses
    • Internship Program
    • Leadership Training Program
    • Professional Coaching
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)