Director, Shopper Creative

The Coca-Cola Company, a global leader in the beverage industry, is seeking a Director, Shopper Creative for our Water and Tea portfolio of brands. This is a unique opportunity for a creative visionary who is passionate about pushing boundaries and driving innovation. As a key player in our creative strategy, you will have the chance to shape the creative direction in the retail space for our global brands, in North America. This role is not just about adapting charters but about leading unconstrained briefs and experimenting with truly disruptive creative ideas in and outside of retail. If you are a creative strategist who thrives in a dynamic environment and is excited about the prospect of transforming our commerce-focused marketing through partnerships, customers, collaborations, assets, innovation, and experiments, then this is the role for you.

What You'll Do for Us:

• Lead creative excellence beyond charter briefs, serving as the single point of contact for retail and shopper executions between creative strategy, category, and localization teams.
• Lead creative strategy for shopper across brands in the portfolio.
• Collaborating with the Creative Strategy and Brand/Category teams to define opportunities for brand growth and together build plans to translate those opportunities into shopper campaigns.
• Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands in traditional and digital retail spaces.
• Managing the development of the storytelling of the portfolio of brands, ensuring consistency through various forms of content amplified at multiple connection points.
• Push internal cross-funtional and agency partners for digital first experiences that continue taking our brand in the leading-edge experiences for shoppers and consumers.
• Amplifying the Global Core Creative Ideas for global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
• Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy
• Develop inspiring commerce briefs that connect business objectives, shopper insights and retail opportunities resulting in best-in-class Playbooks to enable System execution of programming
• Lead omnichannel shopper strategy and creative development in partnership with agency teams, ensuring creative excellence to drive purchase in-store and online.
• Serve as an omnichannel SME and trusted partner across internal and agency teams to ensure programs are seamlessly executed across channels and delivered on-time and on-budget.

• 5+ years creative content/marketing experience.
• Deep consumer understanding, cultural trends, current and future business needs and experience in leading internal and agency teams.
• Demonstrate ability to develop creative strategy and execution plans.
• Skilled in translating business needs and consumer/shopper insights into impactful creative executions, with data-backed solutions that drive retail sales, category growth, and basket size.
• Ability to inspire and evaluate commerce strategy and creative based on strategic alignment, creativity, consumer impact and System needs.
• Understanding of System dynamics and commercialization to ensure successful sell-in and execution of commerce programs
• Knowledge of shopper creative best practices to ensure all creative deliverables are optimized for the channel and placement
• Stay ahead of trends in omnichannel commerce, consumer behaviors, and retail innovations to build compelling shopper programs for the future.
• Experience in shopper content development and production.
• Exceptional leadership, collaboration, and influencing skills to navigate cross-functional teams and inspire internal/external stakeholders.
• Ability to lead, inspire and develop teams.
• Preferred creative or planning experience with world-class creative agencies and brands.
• Prior CPG experience preferred.

• Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.