Director, RGMX, COVE

The Coca-Cola Company is a global leader in beverages, enjoyed by millions around the world. In the Andina Region, we partner with leading bottlers to accelerate commercial excellence, strengthen competitiveness, and expand the total beverage category through consumer back strategy, disciplined execution, and portfolio value creation.

As the RGM Director for Colombia, you will co-lead the end-to-end Revenue Growth Management agenda with the bottler, acting as a strategic arm to the Country GM.
You will design and execute consumer back RGM strategies-pricing, OBPPC, value-to-market, and promo effectiveness-tailored by channel, shopper segment, and region, aimed at recruiting consumers, capturing new consumption occasions, strengthening competitiveness, and expanding category value.

The role requires strong analytical skills, deep market insight capabilities, and a robust understanding of SKU-level economics to maximize revenue, mix, and profitability. You will work closely with Finance, S&I, Marketing, Franchise and Commercial Capabilities teams to ensure the System executes RGM plans with discipline, consistency, and agility.

What You'll Do for Us

RGM Strategy & System CoLeadership

• Co-led with the bottler a unified, insight back RGM strategy aligned with revenue pools, pricing, mix, promo ROI, and channel priorities.

• Ensure full alignment with KO, bottler, Franchise Leadership, and the Country GM.

• Design and optimize OBPPC across channels and categories to maximize consumer recruitment, incidence, transaction growth, and competitive position.

• Define pack roles, price ladders, assortment strategies, and innovation alignment.

• Integrate consumer, shopper, customer, and competitive insights to guide pricing, OBPPC, and promo strategies.

• Understand elasticity, channel economics, macro/microtrends, and occasion-based consumption patterns to define growth opportunities.

• Partner with Finance to analyze SKU-level value chain economics: COGS, mix, promo leakages, price realization, and margin pools.

• Run simulations and scenario planning to guide pricing and promo guardrails.

• Partner with Commercial Capabilities to evolve frontline and customer team capabilities (e.g., TTC, promotional guidelines, picture of success, sell-in/out playbooks).

• Ensure RGM adoption across functions and customer-facing teams.

• Deploy RGM tools (simulation, optimization, cockpit, ROI tracking) to analyze performance and drive agile course correction.

• Lead feedback loops to refine and improve RGM plans continuously.

• NSR growth and price/mix realization

• Gross Margin and OI expansion

• Market share gains by channel/region

• OBPPC penetration and architecture health

• Promo ROI and trade terms effectiveness

• Capability adoption across commercial teams

• Bachelor's degree in Business, Economics, Engineering, Finance; MBA preferred.

• 10+ years' experience in RGM or commercial strategy (pricing, segmentation, channel strategy, portfolio management).

• Strong analytical and influencing skills; experience leading in KO-Bottler environments.

• High proficiency in insights-to-action frameworks, financial modeling, and advanced analytics.

• Bilingual in Spanish/English.

• Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico.

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.