Director, National Sales - Military

Location(s):
United States of America

City/Cities:
Atlanta

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
March 19, 2026

Shift:

At The Coca-Cola Company, we are committed to delivering cutting-edge excellence in ingredients, innovation, design, and marketing. We believe in fostering relationships and creating opportunities to share our iconic brands across the world. As the Director, National Sales - Military, you will be responsible for leading all B2B bottle sales and engaging within the military channel. This role is ideal for passionate relationship-builders who take pride in representing our brands, excel in developing strategies, drive results, and possess extensive national sales experience.

What You'll Do for Us

• Manage and lead collaborative business planning initiatives, with a focus on developing and executing key partnership initiatives, category programs, and driving brand sales within the military channel.
• Contact and meet with customers to assess strategic goals, address problem areas, and identify opportunities for product growth.
• Develop comprehensive Account Business Plans, outlining goals, key initiatives, major actions, critical support needs, and new product recommendations.
• Build and foster strong relationships with key decision-makers-both internal and external.
• Collaborate with local bottling partners and distributor portfolios to build sales capabilities and drive impactful stewardship discussions.
• Develop direct supply chain strategies and activate initiatives that effectively enhance efficiencies across Coca-Cola North America Product Supply and food service distributors.
• Stay updated on competitive activities within responsible geographies and provide timely communication regarding industry trends and competitor strategies.
• Work collaboratively with cross-functional teams to ensure Coca-Cola North America delivers holistic solutions that generate mutual benefits and measurable results.
• Oversee and lead stewardship routines with distributors, measuring their activities against mutually agreed-upon plans.
• Activate Coca-Cola North America's category innovations (including Freestyle, Tea, Refresh Server, Juice, and VEB brands) at both national and local levels, utilizing Foodservice distributor networks effectively.
• Act as a catalyst for change, removing obstacles and addressing ongoing service issues to ensure superior customer service across all distributor relationships.

• Bachelor's degree or equivalent professional experience.
• A minimum of 5+ years of national sales experience within the beverage or CPG (Consumer Packaged Goods) industries.
• Demonstrated ability to lead, manage, prioritize, and execute complex projects effectively.
• Strong relationship management skills with a proven ability to develop and maintain partnerships with suppliers, contractors, and bottlers.
• Deep knowledge of third-party supplier culture and core competencies, specifically those related to food service distributor suppliers.
• Experience in supply chain operations, including direct involvement in transportation planning and management of distribution channels (DPU, Intermodal, and Over-the-Road carrier networks).
• Proficiency in recommending win-win solutions through a collaborative and innovative approach.

• Iconic & Innovative Brands: Represent an expansive portfolio of over 250 of the world's most recognizable products, including Coca-Cola, Simply, Fairlife, and Topo Chico.
• Expansive & Diverse Customers: Work with a wide range of customers, from military operations to retail, grocery outlets, movie theaters, restaurants, theme parks, and so much more.
• Career Growth Opportunity: Gain exposure across various aspects of national sales, supply chain, and relationship management.