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Director, National Sales - Military

3 days ago Atlanta, GA

At The Coca-Cola Company, we are committed to delivering cutting-edge excellence in ingredients, innovation, design, and marketing. We believe in fostering relationships and creating opportunities to share our iconic brands across the world. As the Director, National Sales - Military, you will be responsible for leading all B2B bottle sales and engaging within the military channel. This role is ideal for passionate relationship-builders who take pride in representing our brands, excel in developing strategies, drive results, and possess extensive national sales experience.

What You'll Do for Us

  • Manage and lead collaborative business planning initiatives, with a focus on developing and executing key partnership initiatives, category programs, and driving brand sales within the military channel.
  • Contact and meet with customers to assess strategic goals, address problem areas, and identify opportunities for product growth.
  • Develop comprehensive Account Business Plans, outlining goals, key initiatives, major actions, critical support needs, and new product recommendations.
  • Build and foster strong relationships with key decision-makers-both internal and external.
  • Collaborate with local bottling partners and distributor portfolios to build sales capabilities and drive impactful stewardship discussions.
  • Develop direct supply chain strategies and activate initiatives that effectively enhance efficiencies across Coca-Cola North America Product Supply and food service distributors.
  • Stay updated on competitive activities within responsible geographies and provide timely communication regarding industry trends and competitor strategies.
  • Work collaboratively with cross-functional teams to ensure Coca-Cola North America delivers holistic solutions that generate mutual benefits and measurable results.
  • Oversee and lead stewardship routines with distributors, measuring their activities against mutually agreed-upon plans.
  • Activate Coca-Cola North America's category innovations (including Freestyle, Tea, Refresh Server, Juice, and VEB brands) at both national and local levels, utilizing Foodservice distributor networks effectively.
  • Act as a catalyst for change, removing obstacles and addressing ongoing service issues to ensure superior customer service across all distributor relationships.

Qualifications & Requirements

  • Bachelor's degree or equivalent professional experience.
  • A minimum of 5+ years of national sales experience within the beverage or CPG (Consumer Packaged Goods) industries.
  • Demonstrated ability to lead, manage, prioritize, and execute complex projects effectively.
  • Strong relationship management skills with a proven ability to develop and maintain partnerships with suppliers, contractors, and bottlers.
  • Deep knowledge of third-party supplier culture and core competencies, specifically those related to food service distributor suppliers.
  • Experience in supply chain operations, including direct involvement in transportation planning and management of distribution channels (DPU, Intermodal, and Over-the-Road carrier networks).
  • Proficiency in recommending win-win solutions through a collaborative and innovative approach.

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What We Can Do For You

  • Iconic & Innovative Brands: Represent an expansive portfolio of over 250 of the world's most recognizable products, including Coca-Cola, Simply, Fairlife, and Topo Chico.
  • Expansive & Diverse Customers: Work with a wide range of customers, from military operations to retail, grocery outlets, movie theaters, restaurants, theme parks, and so much more.
  • Career Growth Opportunity: Gain exposure across various aspects of national sales, supply chain, and relationship management.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$141,000 - $165,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:
Long-term Incentive reference value is a market-based competitive value for your role

Client-provided location(s): Atlanta, GA
Job ID: cocacola-151367824
Employment Type: OTHER
Posted: 2026-03-09T23:32:41

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Life Insurance
    • FSA
    • HSA
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Volunteer Time Off
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K) With Company Matching
    • Pension
    • Performance Bonus
    • Financial Counseling
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Mentor Program
    • Access to Online Courses
    • Internship Program
    • Leadership Training Program
    • Professional Coaching
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)