Director Media & Retail Media LATAM

• At The Coca-Cola Company, we are fueled by a shared purpose: to refresh the world and make a difference. As a global business operating across more than 200 markets, we are continuously evolving our portfolio, strengthening our brands, and creating meaningful experiences for consumers everywhere. Our system is built on collaboration-with our bottling partners, customers, communities, and talented people who push us forward with curiosity, creativity, and a growth mindset.
  
  We're seeking a Director Media & Retail Media LATAM who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understand the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.
  
  What You'll Do for Us
  
  
  • Develops integrated marketing plans and outstanding execution in the marketplace. Leading the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Delivering profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets.
  • Manages the portfolio of established brands to deliver the company's category volume, share and profit objectives; closely monitors changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.

• Develops comprehensive understanding of the brand's consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors towards each brand within the portfolio

• Identifies proactive opportunities (volume, profit, connections, assets), competitive benchmarking, and insight-based strategy development on existing portfolios.

• Manages and ensures that consumer marketing resources are used efficiently, by applying all relevant innovation pipelines for product and packaging development.

• Leads and continuously develops an effective working relationship with the extended marketing community, operations and key stakeholders.

• Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed.

• Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates.
  
  Qualifications & Requirements

• Bachelor's degree in Business/Marketing/Communications or related field required; Master's degree is preferred.

• 5+ years of experience in a previous marketing role.

• 2+ years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution).

• 2+ years managing a brand management team and the ability to demonstrate execution of strategy plan with results.

• Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed.

• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

• Expanded Scope: Own meaningful pieces of the category agenda across markets.

• Leadership Development: Build strategic and enterprise leadership capabilities.

• Iconic Brands: Help shape category growth across some of the world's most loved brands.

• Career Acceleration: Prepare for Director level leadership in a global organization.

Skills:
Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitor Analysis; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.