Director, Media

Organisation: IMX
Team: Media, Social & Influencers
Reports to: Senior Director, Media, Social & Influencers

Job Overview

The Media Director of performance & retail media is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of IMX and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for 'Total Commerce', looking beyond retail media into how retail and performance insights & data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.

• Media principles & partnerships: Develop & lead EU retail media strategy. Recommend channel & platform commitments to markets, tracking investment and performance to against KPIs. Establishing clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.

• Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Converting commercial implications into media decisions and KPIs.

• Ecosystem Governance & performance: Own the 'stack' required to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.

• Cross-Functional Leadership: Act as the primary interface between MLT, IMX Leads, GMs & customer & Commercial teams to ensure retail media is integrated properly & complimentary to local market. Collaborate with E2E CX strategy teams, CCL, frontline marketing and bottling teams to ensure best practice is adopted. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.

• Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, Translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other OUs, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.

• 7-10 years of experience in media, digital advertising, or performance marketing roles, with increasing leadership responsibility

• Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).

• Significant experience working with media agencies and holding groups.

• Proven ability to negotiate large-scale, end-to-end solutions with partners

• Deep understanding of the "bottler" or "franchise" commercial model and how media impacts the value chain.

• Strong communication, collaboration, and problem-solving skills.

• Ability to operate effectively in Agile, cross functional IMX teams.