Director, Media

Location: UK

Function: Marketing / Integrated Marketing Experience

About Coca-Cola

Everybody knows Coca-Cola. But it's our people who bring the magic to life every day.

This is your opportunity to join The Coca-Cola Company and help drive the growth of some of the world's most iconic brands. We're looking for a bold and commercially minded media leader - someone who thrives in complexity, understands the evolving media ecosystem, and is passionate about turning insight into action across a diverse portfolio of brands and stakeholders.

Role Purpose

The Director, Media - GB&I is a senior media thought leader responsible for shaping and leading media and connections strategy across all Coca-Cola brands in Great Britain & Ireland.

This role translates Global and Europe OU media and connections frameworks into insight-driven, locally relevant strategies that integrate seamlessly with brand ambition, commercial priorities, and consumer behaviour. The Director owns the end-to-end local media strategy, provides leadership across activation, and stewards best-in-class agency and media partner relationships to maximize impact and investment effectiveness.

What You'll Do for Us

Media & Connections Leadership

• Lead the end-to-end media, digital, and connections strategy across all TCCC brands in GB&I.
• Define the annual media vision, priorities, and channel strategies to deliver against key brand and business KPIs.
• Translate Global and Europe OU frameworks into high-quality, consumer-centric, locally relevant media strategies.
• Ensure strong integration across disciplines including social, influencer, experiential, PR, content, sponsorship, and customer activation.

• Oversee media performance monitoring, reporting, and optimization, ensuring clear visibility of brand presence and ROI.
• Lead media DME coordination, delivering actionable insights to Brand, Creative, Commercial, and Leadership teams.
• Drive forecasting, budget management, investment shifts, and governance compliance.
• Ensure robust compliance with TCCC Responsible Marketing Policy across all channels.
• Lead audit discussions with external partners and agencies to ensure best value and investment effectiveness.

• Own and manage the media agency relationship, ensuring disciplined operations, high-quality delivery, and continuous improvement.
• Coordinate agency ways of working across markets to ensure efficiency, consistency, and timely execution.
• Build and maintain strong relationships with media owners and partners, keeping TCCC at the forefront of innovation and opportunity.
• Support routine collaboration and communications with bottling partners.

• Support the wider IMX and media team (Senior managers) across media, digital, social, and connections.
• Foster a culture of strategic thinking, collaboration, accountability, and innovation.
• Act as a trusted senior advisor within the broader marketing and commercial leadership community.

• Experience in media planning, digital, or integrated connections (client-side and/or agency).
• Proven track record delivering full-funnel, connected, and performance-driven media strategies.
• Deep expertise across the media ecosystem, including digital, programmatic, data-driven advertising, social, and emerging platforms.
• Strong strategic influencing skills with the ability to operate effectively in fast-paced, matrixed environments.
• Demonstrated ability to contribute to and shape brand and creative strategy at local market level.
• Experience developing, reviewing, and negotiating multi-channel media plans and managing senior-level vendor relationships.
• Extensive cross-functional collaboration across brand, creative, digital, PR, content, sponsorships, and customer activation teams alongside EU media leads.

• Opportunity to shape the media and digital future of Coca Cola in a strategically important European market.
• High visibility with Romania Franchise Leadership, Europe OU media leaders, and global media teams.
• Work across creative, brand, digital, PR, content, sponsorships, and customer activation.