Director, Marketing Flavors, Egypt

Job Description

Director, Marketing - Egypt

Location: Cairo, Egypt
Function: Marketing
Reports to: Sr. Director, Marketing - Egypt

Role Purpose

The Egypt Marketing organization is accelerating its transformation to deliver stronger, balanced, and sustainable growth-driven by deep consumer understanding, digitally powered precision marketing, cross-system collaboration, and impactful innovation.

The Director, Marketing - Egypt serves as the end-to-end marketing leader for the country, responsible for translating Operating Unit (OU) strategies into powerful, locally relevant execution that drives brand love, market share, and business performance. This role integrates system partners, steers capability development, and orchestrates full-funnel marketing excellence across Egypt's diverse consumer, customer, and channel landscape.

Scope, Focus & Impact Areas

1. Marketing Leadership & Business Impact

• Serve as the strategic and operational marketing lead for Egypt, accountable for brand health, equity growth, market share, and full-funnel marketing performance.
• Combine local market insights with OU strategic frameworks to create high-impact, locally resonant plans.
• Build strong collaboration and alignment with bottling partners, agencies, customers, and cross-functional teams.
• Act as the senior-most marketing integrator for Egypt, representing the voice of the consumer and the market.

• Lead the development of the Egypt portfolio strategy and annual marketing calendar.
• Own the Annual Business Plan (ABP) for marketing and steward its execution with excellence.
• Influence OU Long-Range Plans (LRPs) with consumer-led, market-driven insights.
• Drive portfolio optimisation using consumer, shopper, and channel intelligence.

• Lead identification, localization, and application of consumer and shopper insights.
• Partner with the OU to shape and deploy the Egypt insights and research agenda.
• Translate insights into growth opportunities, innovation platforms, and brand strategies.

• Own Egypt's end-to-end brand and innovation plans: strategy → activation → tracking.
• Ensure rigorous flywheel execution-test, learn, optimize, scale.
• Lead flawless market execution of brand programs, toolkits, and innovation launches.
• Steer in-market performance reviews and continuous improvement cycles.

• Lead IMX execution in Egypt aligned with OU strategy across:
  • Media
  • Content & Studio X
  • Digital & social
  • Influencers
  • Packaging and brand assets
• Ensure optimal allocation of marketing investments for highest ROI.
• Prioritize and orchestrate marketing initiatives across channels, customers, and campaigns.

• Build, coach, and inspire a high-performing Egypt marketing team (typically 10-20 team members) with ~4-5 direct reports.
• Accelerate capabilities in digital marketing, analytics, creative strategy, and agile ways of working.
• Simplify and embed OU-to-market operating models that drive speed, integration, and consistent impact.

• A high-performing, agile marketing team that consistently delivers excellence.
• OU strategies activated in Egypt in a way that drives measurable market impact.
• Clear identification and unlocking of growth opportunities grounded in consumer understanding.
• Strong, consistent brand performance and successful innovation launches.
• Seamless collaboration with bottling partners and cross-functional teams.

• 15+ years of senior marketing leadership experience across:
  • Brand & portfolio strategy
  • Insights & analytics
  • Innovation management
  • IMX / integrated marketing campaigns
  • Budget and P&L stewardship
• Deep expertise across core marketing disciplines:
  • Creative & connections strategy
  • Brand positioning
  • Growth strategy
  • Consumer design
• Proven success leading large teams and cross-functional, multi-geography groups.
• Strong commercial mindset and experience working within or with the Coca-Cola System (preferred).
• Demonstrated experience delivering digital- and data-enabled marketing solutions.
• Frontline market marketing leadership is highly advantageous.

• Growth mindset with curiosity, courage, ambition, and resilience.
• Enterprise-first perspective focused on long-term value creation.
• Servant leadership philosophy that enables teams to thrive.
• Deep passion and commitment to marketing excellence.

• Strong analytical and structured problem-solving capability.
• Ability to influence at senior levels and navigate complex stakeholder environments.
• Skilled relationship builder with internal teams, bottling partners, agencies, and customers.
• Ability to inspire teams through the purpose and power of marketing.

• Fluency in Arabic and English strongly preferred.
• Deep understanding of Egyptian consumer culture and market dynamics.
• Willingness to travel within Egypt and occasionally across the region.